The Toy business has proven remarkably resilient during major industry changes over the last few years. With consumer demand staying strong, new trends have emerged – leaving the most innovative brands to win market share. Regardless of how clever the technology is, the key to winning in this space is making product and experiences that are fun and engaging. Our Toys team combines best-in-class sales strategies with robust data and market insights to give your brand the support needed to be successful on shelf.