Walmart | January 4, 2022 Today, Walmart introduced their latest exclusive collaboration with The Home Edit co-founders Clea Shearer and Joanna Teplin from the Emmy-nominated Netflix series “Get Organized with The Home Edit.” Over the last year and a half, Walmart customers have been spending more time in their homes, resulting in a bigger investment in home organization. As the home continued to be the primary destination for all things — work, school, meals, fitness and a

Walmart Corporate | November 22, 2021 Over the last year, Walmart has been leading the way in social commerce by creating first-to-market experiences for customers, doubling-down on shoppable content and shoppable livestreams. More and more customers are tuning in to shop and Walmart applies feedback for even more fun engagement. Last December Walmart had its very first shoppable livestream with TikTok. After testing 15 shoppable livestream events across five platforms, Walma

Walmart Newsroom | November 1, 2021 Elton John Eyewear, a new line of stylish, accessible eyewear, is launching at Sam’s Club and Walmart. Elton John collaborated closely with the retailers on the development of the brand, with each pair inspired by his iconic style and famed music career. “Elton John Eyewear celebrates confidence, self-expression and authenticity,” said Elton. The eyewear line supports the mission of the Elton John AIDS Foundation. Walmart Inc. will donate a

Walmart Newsroom | October 29, 2021 Walmart introduces the “Joy. Fully” campaign, to help customers celebrate being fully present this holiday and make it as magical as possible. To connect brands to consumers and their changed habits, Walmart Connect is offering holistic programs through digital properties, omnichannel integrations, in-store activations and new forms of shoppable media. Holiday Shoppable Livestreams: With promising engagement, increasing viewership and posit

Walmart Newsroom | October 28, 2021 Walmart has focused on building its home assortment to bring high-quality, stylish home goods and décor to customers at an incredible value. After fantastic feedback on Gap Home décor, tabletop, bedding and bath options, Walmart launches Gap Home Furniture on Walmart.com. Gap Home Furniture, which will be priced from $49.88 – $629, will consist of more than 150 furniture items, including couches, ottomans, TV stands, headboards, rugs and mo

Retail Dive | October 21, 2021 Outdoor gear and apparel retailer Moosejaw is opening a physical location in Bentonville, Arkansas — where Walmart, its parent company, is headquartered. The 6,000 square feet of retail space will give room for Moosejaw to offer a larger assortment such as bikes, snowsports equipment and tuning services. Walmart acquired Moosejaw in 2017 for $51 million in cash as part of its effort to revitalize its e-commerce arm and boost its presence among h

Walmart Newsroom | October 18, 2021 After positive customer feedback for Walmart’s reinvented Black Friday shopping experience last year, the retailer is announcing the return of its month-long savings event, “Black Friday Deals for Days.” New this year, paying Walmart+ members will receive early access to online Black Friday events throughout November. Like last year, Walmart will spread out its Black Friday savings to three events throughout November to offer customers the

Walmart Newsroom | October 11, 2021 Bringing trends directly to their customers, Walmart announces the launch of the new Netflix Hub at Walmart, which establishes Walmart as the Netflix destination for family entertainment experiences. Through this new partnership, Walmart will offer products in a variety of categories, including music, apparel, toys and games, for fan-favorite shows like “Stranger Things,” “Nailed It!” and “CoComelon,” and new shows like “Ada Twist, Scientis

Walmart Newsroom | October 6, 2021 Walmart and Home Depot are working together to expand same-day and next-day delivery capabilities for home improvement customers. Walmart GoLocal will allow Home Depot customers to have another option for same-day or next-day delivery available in select markets. A variety of products will soon have the option to schedule delivery online, including tools, fasteners, paint and other supplies that easily fit in a car. In fiscal 2020, The Home

Forbes | September 27. 2021 The merchandising vice president for Walmart U.S. Beauty, Musab Balbale is reinventing Walmart’s beauty business one brand at a time. Collectively, more than 40 new labels have been added to the category, including an emphasis on indie brands and brands owned by people of color. To name a few - C’est Moi, Dermageek, Erase Your Face, Evolution 18, Flawless, Fortify Plus, HanHoo, Mei Apothecary, Skin Proud, True Skin and VitaminSea Beauty. Diversity

Walmart Newsroom | September 21, 2021 Today, ‘live better’ means more. Living better for consumers is shopping brands and products that align with what matters to them, whether it be healthy foods, clean living or sustainability. Walmart launches Built for Better – an online shopping destination for customers to identify and shop for products that are built better – for them and for the planet. "Built for Better - For You" Icons highlight items from grocery to beauty, recogni

Walmart Newsroom | September 8, 2021 Walmart announced a cross-platform partnership with Meredith Corporation reaching nearly 95% of women in the U.S., to help millions of families plan and prepare meals faster through AI-powered meal planning, shoppable recipes, visual search, chatbots, and more! The partnership pairs Meredith’s expertise in food content, hyper-local consumer insights and proprietary technology platform with Walmart’s wide customer reach, omnichannel presenc

WWD | September 2, 2021 Big-box retailers such as Target, Walmart and even Costco are setting the pace for retailers in fashion when it comes to best practices and corporate responsibility measures. “The map of retailing has changed dramatically in the last few decades,” Gerald Storch, chief executive officer of Storch Advisors, a retail advisory firm and the former vice chairman of Target, told WWD. “The bulk of business is done through a very small number of retailers. And

Walmart Newsroom | September 1, 2021 Walmart had another strong quarter and to continue meeting customer needs, Walmart's team is growing. Earlier this year, Walmart shared plans to roll out high-tech automation systems to our facilities in addition to high-tech grocery distribution centers. In order to support that growth, Walmart is planning to hire 20,000 new associates across more than 250 Walmart and Sam’s Club distribution centers, fulfillment centers and transportation

Walmart Newsroom | August 24, 2021 Walmart is the first major retailer to introduce a multicultural category to address the gap in the market for inclusive baby care. Baby Dove’s new inclusive line of products are designed to meet the specific needs of babies with melanin-rich skin and textured hair, available exclusively at Walmart in-stores and online. "As a parent of multiracial children, I understand the frustration with the lack of baby care products formulated for littl

Walmart Newsroom | August 23, 2021 As students head back to class with a fresh start, Walmart is helping families and communities celebrate. A TikTok Challenge, a series of music experiences and a livestream event, Walmart honors teachers, schools and all of the students kicking off the new school year. Walmart's kicking off a challenge, in partnership with some of the most popular TikTokers, to honor the teachers who’ve made an impact on students’ and families’ lives over th

Retail Dive | August 16, 2021 Walmart has named Publicis Groupe its U.S. media agency of record after working with WPP's Haworth shop for the last five years. With a long-running creative partnership with Publicis, Walmart now looks to link creative and media capabilities closer together as it builds out its integrated omnichannel offerings. Walmart has been the top retail advertiser across digital, TV and print so far in 2021, according to a June report by MediaRadar, outspe

Retail Dive | July 19, 2021 DTC skincare brand, Bubble, is now available on the aisles of 3,800 Walmart stores and on Walmart.com. Bubble's products, including clay masks, toners and cleansers, are primarily focused for younger skin, ranging from $12 to $19. The brand drew a lot of attention from teens shortly after its launch in November after Hyram Yarbro, a skincare guru with over 4 million subscribers on YouTube, approved of the brand. Walmart has formed several DTC partn

Walmart Corporate | July 7, 2021 In a back-to-school season unlike any other, Diana Marshall, executive vice president of Hardlines, Walmart U.S. shares her insider tips to help customers shop for the season "As a mother of two school-aged sons, I know how much excitement and anticipation this upcoming school year brings. After months of uncertainty, continuous flexibility and wearing one-too-many hats, from teacher to after-school-care, parents everywhere are breathing a col

Walmart News | June 24, 2021 Amidst the pandemic, Americans’ shopping behavior shifted radically. Customers increasingly began shopping online for everyday needs, including food and groceries. The surge in demand presented a unique challenge to retailers as the combination of in-store shoppers and online volume meant some popular items  could quickly sell out. Walmart’s solution uses artificial intelligence to help both customers and Personal Shoppers choose the best substitu