Retail Dive | February 23, 2023 For Beautycounter, the expansion into Ulta means it will provide greater access to customers seeking what the brand calls “clean beauty.” “Our partnership with Ulta Beauty is an exciting step toward achieving Beautycounter’s mission of getting safer products into the hands of everyone,” Beautycounter CEO Marc Rey said in a statement. “We’re looking forward to introducing new consumers to our award-winning products. We believe that this partners

Retail Dive | December 19, 2022 Thanks to a variety of macroeconomic pressures, few large retailers have truly thrived over the past year. Here’s a look at how the beauty retailer Ulta, is experimenting with its store format and bringing holiday cheer to shoppers who might be more concerned about pricing this season. Historically, Ulta has split its stores into two main sections: mass beauty brands on one side, and prestige on the other. What this created was a clear differen

Retail Dive | August 29, 2022 Ulta is ready to make some changes inside of its stores. While the company is already in the midst of opening stores and remodeling locations, it has “been a while since we have really made any significant changes to the store itself,” Chief Operating Officer Kecia Steelman said on a call with analysts. Ulta’s current layout is organized by price point, with prestige makeup and skincare on one side of the store, and mass makeup and skincare on th

Target | February 28, 2022 When Ulta Beauty at Target launched last August, Target knew the dynamic partnership was something special. Guests can’t get enough of the incredible prestige assortment and one-of-a-kind shopping experience — not to mention the joy of two amazing rewards programs. The beauty destination continues to perform, driving increased traffic, awareness and loyalty. And today, Target is excited to share there’s even more to love as they plan to add more tha

Retail Dive | October 21, 2021 As Ulta aims for $10 billion in net sales by 2024, store growth will continue, with plans to expand its store footprint by 50 stores per year for the next three years. The recent partnership with Target gives the chance to reach a customer Ulta doesn't already have, as well as build loyalty with current guests. The curated assortment at Target is one move for the retailer's success. Ulta continues to invest in its core stores as well, in particu

A Bullseye View | July 21, 2021 Ulta Beauty at Target launches this August in more than 100 Target stores and on Target.com. Each “shop-in-shop” will be near the existing Target beauty section and will feature specialized displays, discovery zones and on-trend, season-specific products. More than 50 prestige brands will be featured, including Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia’s Place, MAC

A Bullseye View | November 10, 2020 Target announces their latest partnership with your favorite Ulta Beauty products in an exciting new beauty experience. Pictured is an early concept that’s currently being designed to be located near the beauty section. The new shop-in-shop destination will begin rolling out at 100 Target stores nationwide and on Target.com in 2021. Guests will discover new limited-edition products, along with skin care and hair care basics—all while shoppi