Retail Dive | December 1, 2021 The revived Toys R Us plans to open a new two-story, 20,000-square-foot flagship at the American Dream mall in New Jersey. The new store is likely more a marketing vehicle for the brand than a sales channel. In the release, WHP said that the new store would be "reminiscent of the beloved toy store customers know and love, as visitors can shop their favorite toy brands, meet Geoffrey the Giraffe, [and] rediscover their love of play with interacti