National Retail Federation | June 22, 2021 Join the discussion around TikTok and the community commerce that brands and consumers cannot resist. The bite size videos allow anyone to be a creator, just as authentically, you. NRF discusses with Matt Cleary, TikTok’s vertical director for retail and restaurants. Cleary points brands to get involved. Brands and discussions around products are already out there, having awareness and leaning into the discussions about your product