Retail Dive | August 15, 2022 Countless brands have taken to TikTok in recent years to promote a product or campaign, frequently by deploying the skills of popular creators, but Pacsun has taken a more involved approach by interacting with the platform and its users on a personal level, routinely participating in viral trends that aren’t in itself tied to the brand in attempt to be an active player in the community. For brands looking to appeal to younger consumers, TikTok ha

Retail Dive | July 12, 2022 In its announcement, TikTok said it wanted to shepherd more small businesses onto the platform to reach more consumers and, in turn, achieve their goals. Last summer, the platform hosted its Small Biz Block Party virtual workshop series, which aimed to help small businesses reach consumers and grow their businesses. It cited a report from Hello Alice indicating that 81% of small businesses say that TikTok is fun, and 73% say it is easy to use. TikT

National Retail Federation | June 22, 2021 Join the discussion around TikTok and the community commerce that brands and consumers cannot resist. The bite size videos allow anyone to be a creator, just as authentically, you. NRF discusses with Matt Cleary, TikTok’s vertical director for retail and restaurants. Cleary points brands to get involved. Brands and discussions around products are already out there, having awareness and leaning into the discussions about your product

National Retail Federation | April 7, 2021 Since the pandemic began, TikTok has exploded on the social media scene. As of 2021, nearly 700 million people worldwide use the app monthly. Small business owners have been using to the app to showcase their products, highlighting what makes their products stand out. Businesses sell everything from jewelry, makeup and self-care products to keychains, upcycled clothes and self-defense tools. Small business owners, @CeoLiv and @KyloSq

Walmart Corporate News | March 9, 2021 Back in December, Walmart partnered with TikTok to pioneer innovation for the fastest growing digital community. Bringing a shoppable live stream experience to U.S. TikTok users for the very first time, users enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew TikTok followers by 25%. With proven success, Walmart will be hosting another live stream shoppin

Retail Dive | August 24, 2020 TikTok this week will host its first shoppable livestream in a collaboration with Ntwrk, a home shopping network targeting Generation Z. The companies are selling a limited-edition fashion collection designed by artist Joshua Vides. Vides' collection includes clothing inspired by "fit check" videos that TikTok users share of themselves wearing new outfits. T-shirts and hoodies have messages like "not going anywhere" and "here to stay" in support

National Retail Federation | June 24, 2020 People with more time to scroll online and looking for ways to quell their boredom are prime targets for TikTok downloads. The app had a better quarter during Q1 2020 than any app ever, with 315 million downloads. Users post recent purchases of products they’ve seen on the app, backed by popular “sounds” (music uploaded by other users) that showcase the items and how they work. The most popular products are related to skin care and m