Pacsun Hits 2M TikTok Followers in Brand Identity Push
Retail Dive | August 15, 2022 Countless brands have taken to TikTok in recent years to promote a product or campaign, frequently by deploying the skills of popular creators, but Pacsun has taken a more involved approach by interacting with the platform and its users on a personal level, routinely participating in viral trends that aren’t in itself tied to the brand in attempt to be an active player in the community. For brands looking to appeal to younger consumers, TikTok ha