Walmart Corporate | November 22, 2021 Over the last year, Walmart has been leading the way in social commerce by creating first-to-market experiences for customers, doubling-down on shoppable content and shoppable livestreams. More and more customers are tuning in to shop and Walmart applies feedback for even more fun engagement. Last December Walmart had its very first shoppable livestream with TikTok. After testing 15 shoppable livestream events across five platforms, Walma

WWD | September 13, 2021 Nordstrom Inc. is shifting with consumer trends and maximizing on authentic consumer/brand connections. The retailer's "Closer to You" agenda for internal goals, has also been positioned as an ongoing marketing campaign. Integrating the "Closer to You" theme into external marketing brings the Nordstrom brand story to life. Nordstrom's Fanya Chandler, senior vice president and Scott Meden, Nordstrom’s chief marketing officer discuss opportunities "Clos

National Retail Federation | July 20, 2021 Exposed to online shopping and brands earlier than other generations, Gen Z is becoming the center of attention for retailers. At NRF, MaryLeigh Bliss, YPulse and Ken Wincko, Barnes & Noble College discussed research comparing shopping, brand and social media preferences and behaviors of Gen Z and millennials. Here are some of their insights - Gen Z is constantly looking for brands that provide entertainment and personal connection,

National Retail Federation | June 22, 2021 Join the discussion around TikTok and the community commerce that brands and consumers cannot resist. The bite size videos allow anyone to be a creator, just as authentically, you. NRF discusses with Matt Cleary, TikTok’s vertical director for retail and restaurants. Cleary points brands to get involved. Brands and discussions around products are already out there, having awareness and leaning into the discussions about your product

Quartz | June 1, 2021 Last June, Sephora took a big step on Instagram debuting its Instagram shop. The 20 million follower count could now find and buy its beauty products directly through the social app. What it has learned in almost a year since speaks to both the challenges and potential for social commerce in the US. “Every indication is that it’s going to be big,” said Carolyn Bojanowski, Sephora’s general manager of e-commerce. In China the social-commerce market is wel

Retail Dive | May 20, 2021 Snap has partnered with Poshmark to create a new social shopping experience in the Snapchat app. With Poshmark Mini, users can browse curated products, attend Posh Parties and shop top-selling brands without leaving Snapchat. Given Snapchat's popularity among users aged 13 to 24, Poshmark is hoping the Poshmark Mini collaboration will introduce the resale platform to Gen Z consumers. Poshmark also noted that its users engaged in 30 billion social in

National Retail Federation | April 7, 2021 Since the pandemic began, TikTok has exploded on the social media scene. As of 2021, nearly 700 million people worldwide use the app monthly. Small business owners have been using to the app to showcase their products, highlighting what makes their products stand out. Businesses sell everything from jewelry, makeup and self-care products to keychains, upcycled clothes and self-defense tools. Small business owners, @CeoLiv and @KyloSq

Walmart Corporate News | March 9, 2021 Back in December, Walmart partnered with TikTok to pioneer innovation for the fastest growing digital community. Bringing a shoppable live stream experience to U.S. TikTok users for the very first time, users enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew TikTok followers by 25%. With proven success, Walmart will be hosting another live stream shoppin