Retail Dive | March 5, 2021 Chipotle x E.l.f. Cosmetics E.l.f. Cosmetics teamed up with Chipotle to create a makeup collection, including a 12-piece eyeshadow palette featuring colors inspired by Chipotle's ingredients, a lip gloss reminiscent of hot sauce, an "eyes chips face" makeup bag, and avocado + pit shaped makeup sponges. Drag queens Trixie Mattel and Kim Chi curated a vegan bowl "Eyes. Chips. Face. Bowl" available to order at Chipotle restaurants through March 17. Th

Retail Dive | October 2, 2020 Estée Lauder's $130K moon shot Estée Lauder presents a partnership that absolutely blew our minds. The beauty brand teamed up with NASA to send up to 10 bottles of its new Advanced Night Repair serum to space. The product will be photographed in the space station's cupola window and is part of NASA's "efforts to enable commercial activities at the space station". Space Commerce Matters, the beauty brand's partner for this project, is expected to

Retail Dive | June 26, 2020 This week, Lush created a soap to help making hand washing for the recommended amount of time easier. "We've all heard how you're supposed to wash your hands for at least 30 seconds but in practice that's a lot more difficult to do than it sounds. Most people just assume that means they need to wash their hands for a little longer than usual, but ‘usual' for most people generally means five seconds or less," Fadi Yaish, founder and chief creative o

Retail Dive | May 15, 2020 The ultimate stay-at-home activity is taken on by the retailer, famous for flat pack products, Ikea. With a lot of uncertainty for retailers, they are showing positivity in creative ways. Ikea Russia this week pushed out directions for building forts made out of the retailer's flatpack furniture. The campaign was developed by Instinct creative agency and features instructions for six different house models: WIGWÅM, CÅMPINGTENT, CÅVE, FÖRTRESS, CÅSTL