The Power of More Curiously Human™ Digital Experiences in Retail
Retail Dive | June 6, 2022 Conversational commerce — in which retailers deploy text and/or voice messaging in service of meeting consumers’ shopping and customer-service needs — is the next era of e-commerce. According to HubSpot, 71% of people are willing to use messaging apps to get customer assistance. “The consumer behavior of messaging brands is here to stay,” said Ryan Mannion, Area Vice President of Strategic Retail Accounts at LivePerson. “A few of the top five big-bo