Amazon Unveils Aplenty, Private-Label Food and Snack Brand
The Street | April 12, 2021 Amazon launched a new private-label food and snack brand, called Aplenty. The brand features hundreds of products, including pita chips, crackers, and mini cookies, as well as condiments, frozen foods, baking needs and more, media reports say. The brand offerings will be available online and in-store at Amazon Fresh. The Aplenty brand follows several trends that have developed amid the pandemic, such as increase in own brand product development and