National Retail Federation | February 24, 2021 2021 marks the 10th anniversary of brands such as Dollar Shave Club, Stitch Fix, HelloFresh, Chewy, Poshmark, The RealReal, The Honest Company and BHLDN. Ten years ago, “It was the beginning of the digital world,” says Marshal Cohen, chief industry advisor, retail, of The NPD Group. E-commerce in the fourth quarter of 2011 accounted for just 4.5 percent of total sales. Each business celebrating 10 years has made it by shifting an