Adidas Creates Paid Affiliate Program For More Than 50K Student-Athletes
Retail Dive | March 23,2022 In rolling out an expansive NIL network, Adidas is touting the impact the effort will have on inclusivity and equality in the athletics space. Adidas is launching the effort ahead of the 50th anniversary of Title IX, a piece of legislation that prohibits sex-based discrimination in educational programs that receive federal funding and has greatly impacted college sports. "Open to all eligible student-athletes regardless of their gender, the Adidas