Retail Dive | June 8, 2022 With Forever 21 and Barbie’s latest collaboration, shoppers can experience the collection in real life or through the metaverse. The companies used Roblox’s Layered Clothing technology that allows for “hyper-realistic 3D clothing” that fits any avatar. “Barbie, a SoCal native plays in the same inclusive, empowering and fashionable space that our customers love, appreciate and have come to expect from our business,” Winnie Park, CEO of Forever 21, sa

Retail Dive | April 20,2022 Razorfish and Vice Media Group's new study, titled "The Metaverse: A View from Inside," emphasizes that Gen Z not only spends more time in metaverse-adjacent spaces than older demographics, but also is developing more meaningful connections to their online identities. More than half (57%) of survey respondents said they feel freer to express themselves in games than they do in real life, while 45% reported their in-game identity is a truer expressi

Retail Dive | April 12,2022 After two years of virtual meetings, Shoptalk U.S.'s attendance this year hit a historic high for its first in-person gathering since the pandemic began, with more modest attendance expectations for its twin event in London in just a few weeks. With more than 10,000 attendees and more than 600 sponsors and exhibitors, "Retail's Big Reunion" in Las Vegas hosted more than 275 panelists and executives from companies like Macy's, Uber, Pacsun and Walgr

Retail Dive | April 4,2022 Like any new industry trend, the metaverse has taken on a life of its own — a hype cycle accelerated by buzzworthy campaigns and partnerships. Sure, data from numerous sources indicate that the metaverse has viable long-term potential: Vantage Market Research projects that the metaverse will be worth $814.2 billion by 2028. Based on Bloomberg analysis, the metaverse is likely to grow at a compounded annual rate of 13.1%. 60% of Gen Z shoppers think