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What Big-Box Retailers have to Gain from DTC Brands

5 days ago
2 min

What Big-Box Retailers have to Gain from DTC Brands

Retail Dive | February 22, 2021 Scattered among the product assortment at a Walmart or Target are an increasing number of direct-to-consumer brands. Although DTC brands are known to cut out the middleman, the online marketplace is flooded. Some brands turn to permanent shops in key markets, others opt for temporary pop up shops. What's working? Turning to key retail partners. "Having immediate access to the base of a retailer like Walmart [and] being able to have a store pres

Target's New Leadership Changes

Feb 16
1 min

Target's New Leadership Changes

Adweek | February 16, 2021 Target announced a series of leadership changes, including 14-year company veteran Cara Sylvester as its new chief marketing and digital officer. Sylvester, who also assumes the title of executive vice president, has held a number of buyer roles at Target, most recently as senior vice president of merchandising for home. As CMO, Sylvester will be responsible for expanding Target’s loyalty program and in-house media company. Current chief marketing,

How Influencer Marketing Helps Brands Build Authenticity

Jan 29
1 min

How Influencer Marketing Helps Brands Build Authenticity

National Retail Federation | January 29, 2021 Lately consumers have been finding much needed stability, consistency and guidance from who they follow on social media. Influencers have been providing consumers direction — and savvy brands are making connections. Lauren Sherman, chief correspondent with Business of Fashion explores past lessons and future opportunities with Jennifer Powell, CEO and founder of talent agency Jennifer Powell Inc., and Jarno Vanhatapio, CEO of Swed

Influencer Impact Up 57% with Marketing Shifts in 2020

Dec 22, 2020
1 min

Influencer Impact Up 57% with Marketing Shifts in 2020

Retail Dive | December 22, 2020 While #ad posts on Instagram are declining in popularity, the value of influencers rose this year suggesting creator partnerships are an important part of the marketing mix. Influencer collaborations had 57% more reach and impact in 2020 compared to 2019, according to Klear's State of Influencer Marketing 2021 report. In 2020, influencers shift away from full posts and toward shorter snippets on TikTok and Instagram Stories. Creators' use of sp

Study: Most Retailers to Boost Ad Spend on Facebook in 2021

Nov 24, 2020
1 min

Study: Most Retailers to Boost Ad Spend on Facebook in 2021

Retail Dive | November 24, 2020 After an unpredictable year, retailers plan to increase spending on social media. While uncertainty still revolves around the upcoming COVID-19 vaccine, it's not clear how quickly and how many people will return to their former shopping habits of visiting stores. E-commerce will remain a priority for retailers. Currently, retailers are spending heavily on social media, with Facebook being the most popular platform, although Instagram may overta

Twitter Releases First Beauty Report

Nov 6, 2020
1 min

Twitter Releases First Beauty Report

WDD | November 6, 2020 Twitter published its first beauty survey, reporting an increasingly young and diverse consumer. Users who engage in beauty conversations are 43 percent male and 56 percent Generation Z, according to the report. Diversity is a key differentiator for the beauty community on Twitter, said Stacy Minero, global head of Twitter ArtHouse at Twitter. “When you look at the top 20 influencers leading the beauty conversation, 70 percent of them are Black, Latinx

Amazon Unveils 'The Show Must Go On' Holiday Ad Campaign

Nov 4, 2020
1 min

Amazon Unveils 'The Show Must Go On' Holiday Ad Campaign

Retail Dive | November 4, 2020 Amazon's new 2020 holiday ad, features 17-year-old French ballet dancer Taïs Vinolo. The ad follows Vinolo as she practices as lead in a ballet performance which is then postponed due to COVID-19. As the pandemic makes for an uncertain holiday season, Amazon's ad campaign is meant to convey the communal resilience shown throughout this year, said Simon Morris, vice president of global creative. Marketing takes on a unique role to recreate holida

Consumers Still Care About Sustainability Amid Pandemic

Apr 27, 2020
1 min

Consumers Still Care About Sustainability Amid Pandemic

Retail Dive | April 27, 2020 Nearly half of consumers say the pandemic has made them more concerned about the environment with 11% saying they have shifted their purchases based on environmental claims within the past year, according to a new survey from global management and consulting firm Kearney emailed to sister publication Food Dive. The survey was conducted with 1,000 consumers on both March 6 and April 10. The number of consumers who take the environment into consid

The Tricky Business of Retail Marketing In A Pandemic

Apr 16, 2020
2 min

The Tricky Business of Retail Marketing In A Pandemic

Retail Dive | April 16, 2020 Marketing, in the sense of communicating with customers, is where things get tricky. The emphasis must be on "helping, not selling," according to Deb Gabor, CEO and founder of Sol Marketing and author of "Irrational Loyalty: Building a Brand that Thrives in Turbulent Times." Below are some key takeaways on how to navigate retail marketing during the pandemic. 1. Send Emails With Heart In the age of social media, customers value email communication

Target Teases 2019 Holiday Campaign

Nov 1, 2019
1 min

Target Teases 2019 Holiday Campaign

A Bullseye View, November 1, 2019 Target has released a first look at their 2019 holiday campaign. With cookies baked and turkeys stuffed, Target looks to nearly 100 holiday traditions to celebrate with its guests. “Every year, our holiday campaign inspires our guests to celebrate the season with those who matter most. And this year, we’re celebrating even more guests, and even more traditions,” says Rick Gomez, Target executive vice president and chief marketing and digital