#marketing

Feb 23
1 min

Bed Bath & Beyond Brings on Digital-Focused Execs to Build Out Omnichannel Strategy

Retail Dive | February 22, 2022 Bed Bath & Beyond is building out its leadership team and board with a group of executives that have experience improving brands' and retailers' digital operations and marketing. The appointments come shortly after the retailer reorganized its brand and digital marketing teams under Chief Customer Officer Rafeh Masood. Cindy Davis, the former chief brand officer and president of the Decorist brand, departed last year, with Masood taking over as

Jan 18
1 min

Almost 6 in 10 US Consumers Shopped at a DTC Brand in 2021: Report

Retail Dive | January 18, 2022 Results from the report indicate that winning the love of American consumers is tough for DTC brands, especially when they're competing against traditional retailers. During the busiest shopping season of the year in 2021, 43% did not plan to shop at a DTC brand. When asked why they aren't shopping at DTC brands, 23% said they could get better prices and sales from traditional retailers, and 21% said they could find similar products at tradition

Nov 16, 2021
2 min

Facebook Encourages Shopping Through its Groups with New Features

Retail Dive | November 16,2021 As consumers become more comfortable with social commerce, Meta announced the rollout of multiple features for shopping within its Facebook Groups aimed at helping users find recommended products and support the communities they're a part of. Facebook's Shops in Groups feature lets users buy products from within their Facebook groups. Facebook will also show product recommendations in its groups based on what other members have recommended when

Aug 20, 2021
1 min

The Satisfaction of Sounds: Beauty ASMR Videos Take Off on TikTok

WWD | August 20, 2021 ASMR videos, which are meant to cause a tingly body sensation or feeling of satisfaction related to specific sounds, have been around for years in different styles: eating, whispering and role plays, traditionally causing a mixture of highly negative and positive feedback. Comments often range from “this is so satisfying” to “this makes me so uncomfortable.” Makeup and skin care-related ASMR videos have now become popular. TikTok creator Layal Assi (1.1

Jun 22, 2021
1 min

How TikTok Creates a Space for Community Commerce

National Retail Federation | June 22, 2021 Join the discussion around TikTok and the community commerce that brands and consumers cannot resist. The bite size videos allow anyone to be a creator, just as authentically, you. NRF discusses with Matt Cleary, TikTok’s vertical director for retail and restaurants. Cleary points brands to get involved. Brands and discussions around products are already out there, having awareness and leaning into the discussions about your product

May 26, 2021
1 min

What We Value Most Shouldn’t Cost More — Target's Latest Marketing Campaign

Target Corporate News | May 26, 2021 From community support to affordable healthy choices, it’s always possible to take home more of what you value at Target. Target's latest marketing campaign is ideated on the idea of showing up for guests when and how they need it. Chief Marketing and Digital Officer Cara Sylvester shares more - "This new campaign represents an important opportunity for us to highlight all the reasons for guests to choose Target. Our goal is to amplify the

May 20, 2021
1 min

Poshmark and Snapchat Team Up on Social Shopping Experience

Retail Dive | May 20, 2021 Snap has partnered with Poshmark to create a new social shopping experience in the Snapchat app. With Poshmark Mini, users can browse curated products, attend Posh Parties and shop top-selling brands without leaving Snapchat. Given Snapchat's popularity among users aged 13 to 24, Poshmark is hoping the Poshmark Mini collaboration will introduce the resale platform to Gen Z consumers. Poshmark also noted that its users engaged in 30 billion social in

Mar 24, 2021
1 min

Anthropologie Unveils First Digital-only Catalog on Pinterest

Retail Dive | March 24, 2021 Anthropologie, clothing and home furnishings retailer owned by Urban Outfitters, created its first digital-only catalog for its AnthroLiving collection on Pinterest. The digital catalog lets people browse Anthropologie's selection, pin their favorite items and create a digital pinboard of products to buy immediately or later. Pinterest in the past year has seen 80% growth in engagement with shoppable items amid the broader growth in e-commerce dur

Feb 22, 2021
2 min

What Big-Box Retailers have to Gain from DTC Brands

Retail Dive | February 22, 2021 Scattered among the product assortment at a Walmart or Target are an increasing number of direct-to-consumer brands. Although DTC brands are known to cut out the middleman, the online marketplace is flooded. Some brands turn to permanent shops in key markets, others opt for temporary pop up shops. What's working? Turning to key retail partners. "Having immediate access to the base of a retailer like Walmart [and] being able to have a store pres

Feb 16, 2021
1 min

Target's New Leadership Changes

Adweek | February 16, 2021 Target announced a series of leadership changes, including 14-year company veteran Cara Sylvester as its new chief marketing and digital officer. Sylvester, who also assumes the title of executive vice president, has held a number of buyer roles at Target, most recently as senior vice president of merchandising for home. As CMO, Sylvester will be responsible for expanding Target’s loyalty program and in-house media company. Current chief marketing,

Jan 29, 2021
1 min

How Influencer Marketing Helps Brands Build Authenticity

National Retail Federation | January 29, 2021 Lately consumers have been finding much needed stability, consistency and guidance from who they follow on social media. Influencers have been providing consumers direction — and savvy brands are making connections. Lauren Sherman, chief correspondent with Business of Fashion explores past lessons and future opportunities with Jennifer Powell, CEO and founder of talent agency Jennifer Powell Inc., and Jarno Vanhatapio, CEO of Swed

Dec 22, 2020
1 min

Influencer Impact Up 57% with Marketing Shifts in 2020

Retail Dive | December 22, 2020 While #ad posts on Instagram are declining in popularity, the value of influencers rose this year suggesting creator partnerships are an important part of the marketing mix. Influencer collaborations had 57% more reach and impact in 2020 compared to 2019, according to Klear's State of Influencer Marketing 2021 report. In 2020, influencers shift away from full posts and toward shorter snippets on TikTok and Instagram Stories. Creators' use of sp

Nov 24, 2020
1 min

Study: Most Retailers to Boost Ad Spend on Facebook in 2021

Retail Dive | November 24, 2020 After an unpredictable year, retailers plan to increase spending on social media. While uncertainty still revolves around the upcoming COVID-19 vaccine, it's not clear how quickly and how many people will return to their former shopping habits of visiting stores. E-commerce will remain a priority for retailers. Currently, retailers are spending heavily on social media, with Facebook being the most popular platform, although Instagram may overta

Nov 6, 2020
1 min

Twitter Releases First Beauty Report

WDD | November 6, 2020 Twitter published its first beauty survey, reporting an increasingly young and diverse consumer. Users who engage in beauty conversations are 43 percent male and 56 percent Generation Z, according to the report. Diversity is a key differentiator for the beauty community on Twitter, said Stacy Minero, global head of Twitter ArtHouse at Twitter. “When you look at the top 20 influencers leading the beauty conversation, 70 percent of them are Black, Latinx

Nov 4, 2020
1 min

Amazon Unveils 'The Show Must Go On' Holiday Ad Campaign

Retail Dive | November 4, 2020 Amazon's new 2020 holiday ad, features 17-year-old French ballet dancer Taïs Vinolo. The ad follows Vinolo as she practices as lead in a ballet performance which is then postponed due to COVID-19. As the pandemic makes for an uncertain holiday season, Amazon's ad campaign is meant to convey the communal resilience shown throughout this year, said Simon Morris, vice president of global creative. Marketing takes on a unique role to recreate holida

Apr 27, 2020
1 min

Consumers Still Care About Sustainability Amid Pandemic

Retail Dive | April 27, 2020 Nearly half of consumers say the pandemic has made them more concerned about the environment with 11% saying they have shifted their purchases based on environmental claims within the past year, according to a new survey from global management and consulting firm Kearney emailed to sister publication Food Dive. The survey was conducted with 1,000 consumers on both March 6 and April 10. The number of consumers who take the environment into consid

Apr 16, 2020
2 min

The Tricky Business of Retail Marketing In A Pandemic

Retail Dive | April 16, 2020 Marketing, in the sense of communicating with customers, is where things get tricky. The emphasis must be on "helping, not selling," according to Deb Gabor, CEO and founder of Sol Marketing and author of "Irrational Loyalty: Building a Brand that Thrives in Turbulent Times." Below are some key takeaways on how to navigate retail marketing during the pandemic. 1. Send Emails With Heart In the age of social media, customers value email communication

Nov 1, 2019
1 min

Target Teases 2019 Holiday Campaign

A Bullseye View, November 1, 2019 Target has released a first look at their 2019 holiday campaign. With cookies baked and turkeys stuffed, Target looks to nearly 100 holiday traditions to celebrate with its guests. “Every year, our holiday campaign inspires our guests to celebrate the season with those who matter most. And this year, we’re celebrating even more guests, and even more traditions,” says Rick Gomez, Target executive vice president and chief marketing and digital