#ikea

Jun 30, 2022
1 min

Ikea Adds Space Visualization Tool to Its App

Retail Dive | June 28, 2022 Ikea is rolling out its new digital tool following the COVID-19 pandemic-induced boom in home decor. Per its Ikea Life at Home report, more than 60% of customers had to significantly alter their living space to function since the coronavirus pandemic. The company also noted that it had seen an uptick in consumers shopping via digital channels. “Ingka Group is passionate about helping people create a better life at home, and we continuously look to

May 12, 2022
2 min

Ikea is Making it Easier to Buy its Famous Budget-Friendly Furniture Online

Insider | May 9,2022 Ikea will spend $3 billion to open new downtown locations in cities across North America and Europe and retrofit existing stores to fulfill online orders. The furniture retailer is best known for massive stores in suburbs and outside cities, where customers can find products to outfit an entire house. Now, Ikea is adapting to the changing retail landscape, the chain said in a press release. Ikea will focus on opening new stores and revamping existing ones

Aug 3, 2021
1 min

Ikea Releasing Swedish Meatball Smelling Candle for an At-Home Sensory Shopping Experience

USA Today | August 3, 2021 Bring the smell of the Ikea's iconic meatballs home. The furniture retailer announced it is offering a candle called Huvudroll that smells like the Swedish meatballs. The candle is part of an Ikea Store in a Box package aimed at recreating the sensory experience of visiting a store right in your living room. Ikea will offer the package as part of a sweepstakes celebrating the 10th anniversary of its U.S. Family Program, a free loyalty program. Read

May 21, 2021
1 min

Ikea Evokes Vacation-Inspired Home Renovations with Pinterest Quiz

Retail Dive | May 21, 2021 Ikea U.S. unveiled an interactive quiz on Pinterest to help consumers update their home. Based on their answers to three questions from a chatbot, shoppers will receive a personalized Pinterest board with product recommendations and home inspiration. While travel and mass vaccinations are easing restrictions in many areas, some consumers and upgrading their home with cheery, vacation-inspired furnishings. The "IKEA Renocations" quiz on Pinterest ask

Jan 20, 2021
1 min

IKEA and H&M on Keeping up with Sustainability during a Global Pandemic

National Retail Federation | January 20,2021 Abigail Kammerzell, U.S. sustainability manager for H&M, and Jennifer Keesson, U.S. sustainability manager for IKEA discuss sustainability actions amidst the pandemic. During the pandemic, more people are spending time at home. For one thing, they’re trying to find multifunctional uses for what’s already there: letting a dining table also serve as a desk, for example. “We regard sustainability as key to recovery from the pandemic,”

Dec 7, 2020
1 min

Ikea Eliminates Production of Catalog After 70 Years

Retail Dive | December 7, 2020 After 70 years, Ikea will end the production of its catalog, both print and digital, the company announced Monday. The move is part of an ongoing effort from Ikea to become more digital and accessible, and the company said it can better serve its customers through different channels, according to a press release. Since Ikea founder, Ingvar Kamprad, produced it himself in 1951, the Swedish furniture retailer has grown its iconic catalog to serve

Sep 14, 2020
1 min

Ikea to Open Its First Second-Hand Shop

RIS News | September 14, 2020 Ikea has announced it will open its first second-hand Ikea store in Stockholm, Sweden. The second-hand store will be supplied with IKEA products that have been repaired and restored, and will cost consumers a fraction of the price. The second-hand store, is a step in IKEA's goals around sustainability. Within 10 years, all IKEA products will be renewable and made from recycled materials, at the same time it will be easier for customers to prolong

May 15, 2020
1 min

Retail Therapy: Ikea creates step-by-step fort instructions

Retail Dive | May 15, 2020 The ultimate stay-at-home activity is taken on by the retailer, famous for flat pack products, Ikea. With a lot of uncertainty for retailers, they are showing positivity in creative ways. Ikea Russia this week pushed out directions for building forts made out of the retailer's flatpack furniture. The campaign was developed by Instinct creative agency and features instructions for six different house models: WIGWÅM, CÅMPINGTENT, CÅVE, FÖRTRESS, CÅSTL