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For Most Retailers, a Holiday Performance That Transcends the COVID-19 Crisis

Dec 27, 2020
2 min

For Most Retailers, a Holiday Performance That Transcends the COVID-19 Crisis

WWD | December 27, 2020 While digital sales have skyrocketed during the pandemic, foot traffic at mass chains, big-box retailers, warehouse clubs, groceries and pharmacies was strong during the holidays. It was a hardlines Christmas with home, electronics and appliances outperforming soft goods, with exceptions in activewear, sneakers and cozy apparel. Amazon said this holiday was “record breaking,” as was last year. Amazon said it delivered this year 1.5 billion products in

Here’s How Target’s Making Returns Safe and Easy This Season and Beyond

Dec 23, 2020
1 min

Here’s How Target’s Making Returns Safe and Easy This Season and Beyond

A Bullseye View | December 23, 2020 Whether you received a gift not quite your style or now you're the proud owner of two new waffle irons, Target has you covered. This year at Target, you can return most new, unopened items within 90 days. Purchased at a Target store? Return it at any Target store. Bought it on Target.com? Return it at any Target store or drop it off at a convenient UPS or FedEx return access point for free return shipping. Got it as a gift? Return it to any

Walmart and Amazon Launch Return Options as Some Predict Holiday Onslaught

Dec 21, 2020
1 min

Walmart and Amazon Launch Return Options as Some Predict Holiday Onslaught

Retail Dive | December 21, 2020 After the large growth of e-commerce this year, logistics networks across the industry expect an increase of holiday returns. Retailers are anticipating consumers actions as shoppers behaviors shift amid the pandemic. Walmart has partnered with FedEx to allow online shoppers to return items from their homes. In-app features are added to make in-store returns faster. The new free service, Carrier Pickup by FedEx, lets customers set up an appoint

No Time Left? No Problem. Target’s Got the Recipe to Get Your Holiday Shopping Done Fast

Dec 14, 2020
1 min

No Time Left? No Problem. Target’s Got the Recipe to Get Your Holiday Shopping Done Fast

A Bullseye View | December 14, 2020 The holiday countdown is on, and Target has everything you need to check off your lists for an unforgettable and safe holiday. Take a look: 1. Shop! Use Target's gift guides to find the perfect present for beauty guru (nail polish set), a fashion forward friend (puffer jackets for men, women and kids) or a toy enthusiast (iconic giant piano mat). 2. Save. Special deals leading up to Christmas you won't want to miss, including $50 off Apple

Ecommerce Boom during Holiday Places Pressure on Fulfillment

Dec 4, 2020
1 min

Ecommerce Boom during Holiday Places Pressure on Fulfillment

WWD | December 4, 2020 As major carriers, UPS, FedEx and DHL, put in place holiday shipping restrictions amid the COVID-19 e-commerce boom, the retail industry faces a so-called “shipageddon” that could impact customer loyalty and cost retailers money. Shipping options and deadlines on most e-tail sites are being updated throughout the day; and, on Amazon, every minute. If shoppers are looking to mail gifts and packages themselves, the U.S. Postal Service, FedEx and UPS have

Latest Partnerships: Pepsi Spa Kits, Lady Gaga and Mariah Carey and more!

Dec 4, 2020
1 min

Latest Partnerships: Pepsi Spa Kits, Lady Gaga and Mariah Carey and more!

Retail Dive | December 4, 2020 Oreo x Lady Gaga In a nod to Lady Gaga's most-recent album, "Chromatica," Oreo is creating a pink version of its cookie with green filling featuring a special design inspired by the album. Interested fans were offered the opportunity to sign up online for official release date alerts, with the first 1,000 subscribers receiving a complimentary pack. Mariah's Cookies Mariah Carey, the queen of the holiday season, created her own cookie brand. Mari

Guests are Shopping Safely and Saving Millions Wrapping up on Black Friday Deals this Week

Nov 23, 2020
1 min

Guests are Shopping Safely and Saving Millions Wrapping up on Black Friday Deals this Week

A Bullseye View | November 23, 2020 Since Target kicked off their week-long Black Friday deals during the full month of November, guests have scored incredible finds, saved millions and turned to contactless same-day services to shop safely. “Our completely new approach to Black Friday is giving guests flexibility to safely get the best holiday deals on their own terms,” says Christina Hennington, executive vice president and chief merchandising officer, Target. Black Frida

Through the Retail Lens: Holiday 2020 and the Shopper Mindset

Nov 23, 2020
1 min

Through the Retail Lens: Holiday 2020 and the Shopper Mindset

National Retail Federation | November 23, 2020 Erica Carranza spoke with NRF about consumer mindset and holiday shopping in this unpredictable year. Erica Carranza is vice president of consumer psychology at market research firm Chadwick Martin Baileys. Here are some key takeaways: Holiday shopping traditions that often involve crowds are sure to change this year and many holiday gatherings will get cancelled, negating the need to buy presents for hosts or gift swaps. People

This Year *You* Bring the Meaning to Target’s Holiday Campaign—Here’s A First Look

Oct 30, 2020
1 min

This Year You Bring the Meaning to Target’s Holiday Campaign—Here’s A First Look

A Bullseye View | October 30, 2020 While our holiday moments are going to look different from years’ past, Target's marketing campaign is inspired by bringing joy to those who matter most. From embracing new routines to finding ways to preserve holiday traditions—this season is all about what you make of it. Decking the halls with those near and dear and ringing in the New Year—all from the comfort of home. The soundtrack featured in Target's campaign has a positive melody an

Christmas In October? Retailers Say ‘Yes’

Oct 23, 2020
2 min

Christmas In October? Retailers Say ‘Yes’

Forbes | October 23, 2020 Amazon's Prime Day 2020 kicked up an early holiday digital shopping frenzy on the site earlier this month. Other retailers hoped to benefit directly and indirectly from the commotion too. According to a recent report by Digital Commerce 360, an estimated 24% of e-commerce sites at the largest North American online retailers got in on the hype by using holiday-themed messages in tandem with Prime Day. More than just a few merchants and shoppers have d

Target’s Introducing *Even More* Ways to Make Your Holiday Shopping Safe and Easy

Oct 22, 2020
1 min

Target’s Introducing Even More Ways to Make Your Holiday Shopping Safe and Easy

A Bullseye View | October 22,2020 Since March, Target has rolled out dozens of safety measures to help our guests and teams stay healthy during the pandemic. And just in time for the holidays, Target's adding more new safety features on top of those, plus enhancements across contactless same-day pickup and delivery services. Take a look: Contactless payment. Already love using the Target app’s “Wallet” mobile payment option to pay contact-free at cash registers? Get the same

Fisher-Price Opens Virtual Toy Museum on Instagram to Seize Consumer Nostalgia Trend

Oct 19, 2020
1 min

Fisher-Price Opens Virtual Toy Museum on Instagram to Seize Consumer Nostalgia Trend

Retail Dive | October 19, 2020 Mattel's Fisher-Price toy brand is celebrating its 90th anniversary by opening a virtual toy museum on Instagram. The Fisher-Price Toy Museum features more than 100 exhibits. The museum is linked to a virtual gift shop that sells limited-edition apparel, accessories and housewares from Mattel's e-commerce site. Products include a Doctor Doodle oversized T-shirt, Space Blazer socks and a lunchbox with its vintage Little People characters. With re

That’s a Wrap on Target Deal Days! See What Guests Took Home This Year

Oct 16, 2020
1 min

That’s a Wrap on Target Deal Days! See What Guests Took Home This Year

A Bullseye View | October 16, 2020 Guests looking for great deals scored big this week during Target’s Deal Days event. In fact, sales during the two-day savings extravaganza on Target.com grew by more than 2.5 times compared to last year, with guests saving millions of dollars on must-have items. With many families getting an early start on their holiday gift lists, the most popular deals included Apple AirPods, KitchenAid mixers and this season’s hottest toys. Christina Hen

Target’s Top Toys of 2020; a Surprise Team-Up with FAO Schwarz

Oct 8, 2020
1 min

Target’s Top Toys of 2020; a Surprise Team-Up with FAO Schwarz

A Bullseye View | October 8, 2020 The holidays are just around the corner. This year’s toy assortment is Target's biggest yet—including more than 600 only-at-Target finds from brands like Disney, L.O.L. Surprise!, Beyblade, Barbie and LEGO. Target's teamed up with iconic toy brand FAO Schwarz on an exclusive 70-piece collection of favorites, many of which are under $20. Available in Target stores nationwide, an interactive boutique on Target.com—and at an immersive pop-up exp

Retail Therapy: Estée Lauder Teams with NASA and Taco Bell Re-thinks Gifting and More!

Oct 2, 2020
1 min

Retail Therapy: Estée Lauder Teams with NASA and Taco Bell Re-thinks Gifting and More!

Retail Dive | October 2, 2020 Estée Lauder's $130K moon shot Estée Lauder presents a partnership that absolutely blew our minds. The beauty brand teamed up with NASA to send up to 10 bottles of its new Advanced Night Repair serum to space. The product will be photographed in the space station's cupola window and is part of NASA's "efforts to enable commercial activities at the space station". Space Commerce Matters, the beauty brand's partner for this project, is expected to

Deal Days is Back Oct. 13 and 14, And *Just The Start* of Target’s Season-Long Savings

Sep 29, 2020
1 min

Deal Days is Back Oct. 13 and 14, And Just The Start of Target’s Season-Long Savings

A Bullseye View | September 29, 2020 “This year, in a holiday season unlike any other, we know it’s more important than ever for our guests to get great deals in a convenient and safe shopping environment,” says Christina Hennington, executive vice president and chief merchandising officer, Target. “By kicking off our holiday deals earlier than ever, offering Black Friday pricing throughout the full month of November, and extending our Price Match Guarantee, we’re letting gue

This Year, Target’s Seasonal Staffing is all about Safety and Ease—For Guests *and* Team Members

Sep 24, 2020
1 min

This Year, Target’s Seasonal Staffing is all about Safety and Ease—For Guests and Team Members

A Bullseye View | September 24, 2020 From closing stores on Thanksgiving Day to stretching savings all season long, Target has been busy making sure holiday shopping is simple, safe and stress-free for their guests and team this year. And they’re doing the same for holiday staffing. Melissa Kremer, Target's chief human resources officer, says “Throughout the year, the team has successfully balanced strong demand in our stores with surging digital volume. Knowing that the holi

Walmart Announces Plans to Meet the Changing Needs of Customers this Holiday Shopping Season

Sep 23, 2020
1 min

Walmart Announces Plans to Meet the Changing Needs of Customers this Holiday Shopping Season

Walmart Corporate News | September 23, 2020 Walmart addresses three key shopping trends expected for this unique holiday season to meet the evolving needs of its customers. Seasonal Hiring to Meet Increased Online Shopping Walmart will hire more than 20,000 seasonal associates in its eCommerce fulfillment centers across the country. Seasonal employment will begin immediately upon hiring with shifts scheduled as quickly as 48 hours from applying, and it will continue through J

Walmart Unveils the Hottest Toys of the 2020 Holiday Season with its Top-Rated by Kids Toy List

Sep 3, 2020
2 min

Walmart Unveils the Hottest Toys of the 2020 Holiday Season with its Top-Rated by Kids Toy List

Walmart Corporate News | September 3, 2020 Walmart unveils its highly anticipated annual Top-Rated by Kids Toy List. The list features the 36 hottest toys for the 2020 holiday season, tested and selected by the real experts, kids. “This year’s Top-Rated by Kids Toy List reflects the shift we’ve seen in toy trends and behaviors this year,” Steve Ronchetto, vice president of Toys at Walmart, said. “Toys play a critical role in families’ lives as they spend more time at home and

What Does Holiday 2020 Have in Store?

Aug 27, 2020
1 min

What Does Holiday 2020 Have in Store?

Nation Retail Federation | August 27, 2020 Will the dip in the economy cause wallet tightening and subsequently, smaller holiday festivities? Or, as Brian Cornell of Target suggested, will factors such as canceled vacations and fewer restaurant excursions mean more money for gifts this year? In 2019, holiday sales were up 4.1 percent with consumers planning to spend a total of $1,048 on average for items such as decorations, candy and gifts as well as other purchases for them