Retail Dive | August 17, 2020 Hoka One One, the maker of athletic apparel owned by Deckers Brands, is offering a mobile shopping experience on photo-messaging app Snapchat. The experience includes an augmented reality (AR) pop-up store and virtual try-on of running shoes, according to an announcement parent company Snap shared with sister publication Mobile Marketer. The shopping experience is available to select Snapchat users in a World Lens, a feature that shows AR imagery