Forbes | June 23, 2021 Women of color have long had difficulties finding inclusive beauty products suited for their complexions. Fast-forward to 2021, and brands that cater to the diverse customer base have exploded. Walmart is taking a step by launching UOMA Beauty by Sharon C available online and at more than 3,000 Walmart stores. Created by Sharon Chuter, a beauty industry veteran, UOMA Beauty is “forward-thinking, radical and uncompromising,” Walmart said in announcing th
Fortune | June 8, 2021 When Rose Ingleton launched her own skincare line two years ago, she couldn't break into the big chains and was forced to use her own funds and get financial help from family and friends. But things changed after the nationwide Black Lives Matter protests last year. Ingleton reconnected with beauty chain Sephora and now her products can be found on Sephora’s website, Neiman Marcus and Saks Fifth Avenue. “There was this sudden awareness," Ingleton said.
Retail Dive | April 23, 2021 In an effort to address sustainability across its global operations, Love Beauty and Planet introduced its first aluminum refillable hair care bottles at Target. The Unilever personal care brand's reusable shampoo and conditioner bottles, and refills, are now available in Target locations and online in best-selling scents. One of Love Beauty and Planet's goals is to reduce emissions from sourcing to sale by closely analyzing its manufacturing, dis
WWD | April 1, 2021 Celebrity hairstylist, Jen Atkin has stepped beyond supplements and hair. Collaborating with E.l.f. Cosmetics, Atkin is launching E.l.f. x Jen Atkin Collection, a limited edition color cosmetics across market segments. The products include: lip line and lipstick duos, hair and brow pomades, a face palette, eyeliner, face mist and a brow and eyeliner kit. Prices range from $5 to $20. It will be distributed at Ulta Beauty and on E.l.f.’s website, as well as
National Retail Federation | September 9, 2020 Danny Gray and Devir Kahan both have launched lines in a rapidly expanding segment of the beauty industry: men’s cosmetics. “Growing up, I never felt there was a brand for me, that spoke to me.” Danny Gray, who founded U.K. men's cosmetic brand War Paint. “If it’s not a wedding, it’s a job interview or a presentation, a conference or a pitch meeting,” says Kahan, founder and CEO of men’s cosmetic line Stryx. “Once you start, you