Connected Packaging Presents An All-New Creative Opportunity For Retailers
Forbes | October 26, 2021 The retail experience today is both physical and digital, in almost every way. The new Connected Experience Report 2021, released by SharpEnd, shows that connected packaging is the next big trend in retail technology to shift the connections between consumers and brands. Connected packaging refers regular packaging transforming into a digital experience, by scanning, tapping with consumer devices to provide an opportunity for brands to connect with c