50 Years In: Nike’s Game Plan For Winning With Women
May 25, 2022 At 50 years old, Nike is charting a path into the future that starts with its past. The company is adopting the motto, “We are never done,” to celebrate the occasion and resurrecting Spike Lee’s Mars Blackmon character for a campaign in which Blackmon gets a talking to from a new character, Zimmie, about all of the young athletes changing their respective games, including Nike-sponsored Chloe Kim and Naomi Osaka. “The past was great and all, but the future’s on d