Moms Will Make Or Break Retailers’ Holiday: What She Will Be Shopping For
Forbes | November 8, 2020 With women controlling or influencing upwards of 70% to 80% of all consumer spending, we look to her for holiday shopping predictions. Zulily surveyed 2,000 Moms with children under 18 years of age that delves into how her family’s holiday celebrations will differ this year and what it will mean for retailers. “Mom is going to be the holiday hero,” shares RoxAnna Sway, executive director at Retail Intel. “They are going to put extra effort into seein