#ecommerce

Jan 25, 2022
2 min

Livestream Shopping: A $500 Billion Market In 2022 As Amazon, Google, Facebook, TikTok Jump In?

Forbes | January 22, 2022 Livestream shopping is projected to rake in a massive $480 billion in China this year, according to eMarketer, but only $11 billion in the United States, according to Foresight Research. That could change quickly, however: Facebook, Amazon, TikTok, Twitter, and other tech giants like Pinterest are jumping into livestream shopping hard. Live social shopping is certainly big in the verticals you might imagine: fashion, beauty, fitness, home decor. But

Sep 13, 2021
2 min

On Storytelling, Selling Tools and Strengthening Customer Engagements

WWD | September 13, 2021 Nordstrom Inc. is shifting with consumer trends and maximizing on authentic consumer/brand connections. The retailer's "Closer to You" agenda for internal goals, has also been positioned as an ongoing marketing campaign. Integrating the "Closer to You" theme into external marketing brings the Nordstrom brand story to life. Nordstrom's Fanya Chandler, senior vice president and Scott Meden, Nordstrom’s chief marketing officer discuss opportunities "Clos

Aug 26, 2021
1 min

Gap Inc. Bought a 3D Avatar Company, Customers Can Now Virtually Try on Clothing

Fast Company | August 26, 2021 Online shopping is one of the best conveniences that the digital age has brought about But, buying clothing online can be more inconvenient than in-store shopping. Often leading to customer dissatisfaction, clothes ordered online maybe just don't fit right or don't meet expectations from product images. Searching for a solution, Gap Inc. acquired Drapr, a 3D avatar and e-commerce startup. Drapr technology allows customers to quickly create accur

Aug 3, 2021
1 min

Ikea Releasing Swedish Meatball Smelling Candle for an At-Home Sensory Shopping Experience

USA Today | August 3, 2021 Bring the smell of the Ikea's iconic meatballs home. The furniture retailer announced it is offering a candle called Huvudroll that smells like the Swedish meatballs. The candle is part of an Ikea Store in a Box package aimed at recreating the sensory experience of visiting a store right in your living room. Ikea will offer the package as part of a sweepstakes celebrating the 10th anniversary of its U.S. Family Program, a free loyalty program. Read

Jun 23, 2021
1 min

Amazon Prime Day Reaches $11 Billion in Sales; Order Size Falls 18%

CSA | June 23, 2021 The numbers are starting to come in for Amazon Prime Day 2021. Total online revenue surpassed $10.9 billion in online revenue recorded on Cyber Monday, the largest single online shopping day in U.S. history. The first day of Prime Day is the biggest online sales day in the U.S. for 2021 so far, followed by the second day. However data from Numerator shows the average Prime Day order size was $44.75, down 18% from $54.64 on Prime Day 2020 and 24% less than

Jun 10, 2021
1 min

How Netflix’s New Online Store Could Help It Take on Disney

Fast Company | June 10, 2021 Netflix opened an e-commerce site where you can buy things like caps, necklaces, hoodies, and, yes, underwear—much of it branded with popular Netflix movies and TV series. The move is part of a larger push for the company to compete with Disney’s streaming business. Neflix.shop, which was built with Shopify, will start slow, offering products themed with only a few hit shows and then add more and more. Netflix may intend to build out revenue strea

Apr 26, 2021
1 min

Meal Delivery Startup Well Seasoned Wants To Make It Easier To Put Meat On The Table

Forbes | April 26, 2021 Treiman in 2012 introduced the HelloFresh meal kit brand in the United States, and he steered its growth as chief operating officer until 2015. He currently is launching Well Seasoned, a direct-to-consumer company that sells pre-marinated, pre-seasoned cuts of meat delivered frozen and ready for the stove or grill. Research firm IBISWorld, in a May. 2020 report, said meal kit sales grew at an average annual rate of 28.9% between 2015 and 2020, to reach

Apr 7, 2021
1 min

TikTok Made Me Buy It

National Retail Federation | April 7, 2021 Since the pandemic began, TikTok has exploded on the social media scene. As of 2021, nearly 700 million people worldwide use the app monthly. Small business owners have been using to the app to showcase their products, highlighting what makes their products stand out. Businesses sell everything from jewelry, makeup and self-care products to keychains, upcycled clothes and self-defense tools. Small business owners, @CeoLiv and @KyloSq

Mar 24, 2021
1 min

Anthropologie Unveils First Digital-only Catalog on Pinterest

Retail Dive | March 24, 2021 Anthropologie, clothing and home furnishings retailer owned by Urban Outfitters, created its first digital-only catalog for its AnthroLiving collection on Pinterest. The digital catalog lets people browse Anthropologie's selection, pin their favorite items and create a digital pinboard of products to buy immediately or later. Pinterest in the past year has seen 80% growth in engagement with shoppable items amid the broader growth in e-commerce dur

Feb 24, 2021
1 min

Digital Startups Mark 10 Years in Business

National Retail Federation | February 24, 2021 2021 marks the 10th anniversary of brands such as Dollar Shave Club, Stitch Fix, HelloFresh, Chewy, Poshmark, The RealReal, The Honest Company and BHLDN. Ten years ago, “It was the beginning of the digital world,” says Marshal Cohen, chief industry advisor, retail, of The NPD Group. E-commerce in the fourth quarter of 2011 accounted for just 4.5 percent of total sales. Each business celebrating 10 years has made it by shifting an

Feb 23, 2021
1 min

Instacart is Moving Beyond the Grocery Store

CNN | Februrary 23, 2021 Instacart recently announced a partnership with Walgreens for same-day delivery on various products. Starting as a grocery delivery service, Instacart expands to delivering office supplies, sporting goods, makeup and other drug store essentials. Starting in Illinois, the partnership plans to expand to nearly 8,000 Walgreens stores. As online shopping shows no signs of stopping, both Instacart and Walgreens are looking for ways to reach new customers.

Jan 14, 2021
1 min

Lowe’s and Wayfair CEOs Plan for the Unknown

National Retail Federation | January 14, 2021 Marvin Ellison, president and CEO of Lowe’s, spoke with NRF president and CEO Matthew Shay; Niraj Shah, co-founder, president and CEO of online furniture giant Wayfair, discussed his company’s startling growth trajectory, and the foundation for maintaining it. Wayfair has been guided by the founders’ belief that there was a big online opportunity in the home category. Wayfair has a market cap of $24 billion; in December, 2020 sale

Jan 12, 2021
1 min

The Pandemic’s Impact on the Walmart Shopper

National Retail Federation | January 12, 2021 Ira Kalish, Deloitte’s chief global economist, and Janey Whiteside, chief customer officer at Walmart, discussed the effects of the continuing pandemic on consumer behavior, retailers and the overall economy. Deloitte’s point of view is that the economy will grow slowly in 2021, and that there will continue to be disruption in the consumer market. Looking at Walmart, “We saw five years of projected growth in pickup and delivery in

Jan 5, 2021
1 min

Consumers Spent Over $100B on Mobile Apps in 2020

Retail Dive | January 5, 2021 Sensor Tower reports 2020 as a year of unprecedented change in consumer spending. Global consumer spending on mobile apps and games surpassed $100 billion in 2020. It was the first time consumers spent as much in a single year. On Black Friday, mobile shopping, smartphone purchases increased by 25% to $3.6 billion, comprising 40% of all online spending. On Cyber Monday, consumers spent about $10.8 billion online, and mobile purchases comprised 37

Dec 27, 2020
2 min

For Most Retailers, a Holiday Performance That Transcends the COVID-19 Crisis

WWD | December 27, 2020 While digital sales have skyrocketed during the pandemic, foot traffic at mass chains, big-box retailers, warehouse clubs, groceries and pharmacies was strong during the holidays. It was a hardlines Christmas with home, electronics and appliances outperforming soft goods, with exceptions in activewear, sneakers and cozy apparel. Amazon said this holiday was “record breaking,” as was last year. Amazon said it delivered this year 1.5 billion products in

Dec 21, 2020
1 min

Walmart and Amazon Launch Return Options as Some Predict Holiday Onslaught

Retail Dive | December 21, 2020 After the large growth of e-commerce this year, logistics networks across the industry expect an increase of holiday returns. Retailers are anticipating consumers actions as shoppers behaviors shift amid the pandemic. Walmart has partnered with FedEx to allow online shoppers to return items from their homes. In-app features are added to make in-store returns faster. The new free service, Carrier Pickup by FedEx, lets customers set up an appoint

Dec 21, 2020
1 min

Video Game Becomes the Next Interior Decorating Service

National Retail Federation | December 21, 2020 Design Home and Glu Mobile are changing the game as they blur the line of reality and the screen. Design Home caters to the creative players who are able to decorate virtual rooms with products for purchase that could be delivered right to their doorstep. With upwards of 90 million downloads to date, according to Glu Mobile President and CEO Nick Earl, Design Home has a daily count of over 1 million users this year. Players rate

Dec 7, 2020
1 min

Ikea Eliminates Production of Catalog After 70 Years

Retail Dive | December 7, 2020 After 70 years, Ikea will end the production of its catalog, both print and digital, the company announced Monday. The move is part of an ongoing effort from Ikea to become more digital and accessible, and the company said it can better serve its customers through different channels, according to a press release. Since Ikea founder, Ingvar Kamprad, produced it himself in 1951, the Swedish furniture retailer has grown its iconic catalog to serve

Dec 4, 2020
1 min

Ecommerce Boom during Holiday Places Pressure on Fulfillment

WWD | December 4, 2020 As major carriers, UPS, FedEx and DHL, put in place holiday shipping restrictions amid the COVID-19 e-commerce boom, the retail industry faces a so-called “shipageddon” that could impact customer loyalty and cost retailers money. Shipping options and deadlines on most e-tail sites are being updated throughout the day; and, on Amazon, every minute. If shoppers are looking to mail gifts and packages themselves, the U.S. Postal Service, FedEx and UPS have

Nov 23, 2020
1 min

TJX to Launch HomeGoods E-commerce as the Category Fuels Stellar Q3

Retail Dive | November 23, 2020 In a performance that topped analyst expectations in several measures, off-price retailer TJX Cos., which runs T.J. Maxx, Marshalls, HomeGoods, Sierra and Homesense, third quarter net sales fell 3.2% year over year to $10.1 billion. Store comps, excluding e-commerce and locations closed due to the pandemic, fell 5%, according to a company press release. Total inventories as of Oct. 31 declined to $5 billion from $6.3 billion in the year-ago qua