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    3 Ways COVID-19 is Changing Valentine’s Day Plans this Year
    • Feb 3
    • 1 min

    3 Ways COVID-19 is Changing Valentine’s Day Plans this Year

    National Retail Federation | February 3, 2021 As shoppers have adapted to pandemic lifestyles, consumers are changing how they spend on Valentine’s Day this year. According to NRF and Prosper Insights & Analytics, consumers plan to spend an average $165 on Valentine’s Day gifts and celebrations — $32 less than they budgeted last year. Despite this drop, it's still the second highest Valentine’s Day in terms of expected spending. Here are 3 ways consumers are celebrating diff
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    Exploring How the Pandemic is Pushing us to Cope with the Uncertainty of our Future
    • Jan 12
    • 1 min

    Exploring How the Pandemic is Pushing us to Cope with the Uncertainty of our Future

    National Retail Federation | January 12, 2021 Andrea Bell, WGSN director of insight, presented “Consumer Behavior: Making Sense of the Aftermath of Uncertainty” as part of NRF 2021: Retail's Big Show – Chapter 1. Discussion of time perception and numbness and what it means for consumers. Time perception is the idea that pandemic-induced uncertainty has altered our grasp of time, changing memories and giving rise to a renewed focus on an idealized past. In 2020, “days seemed t
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    Influencer Impact Up 57% with Marketing Shifts in 2020
    • Dec 22, 2020
    • 1 min

    Influencer Impact Up 57% with Marketing Shifts in 2020

    Retail Dive | December 22, 2020 While #ad posts on Instagram are declining in popularity, the value of influencers rose this year suggesting creator partnerships are an important part of the marketing mix. Influencer collaborations had 57% more reach and impact in 2020 compared to 2019, according to Klear's State of Influencer Marketing 2021 report. In 2020, influencers shift away from full posts and toward shorter snippets on TikTok and Instagram Stories. Creators' use of sp
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    What's Selling in 2020's Holiday Season
    • Dec 14, 2020
    • 2 min

    What's Selling in 2020's Holiday Season

    Retail Dive | December 14, 2020 The coronavirus pandemic has altered nearly every aspect of consumers' lives. How consumers spend their money during the pandemic and into the holiday has taken a shift from experiences to comfort. Looking at the overall holiday season, what consumers actually bought doesn't look a whole lot different than what sold well at the start of the pandemic. "Reason being the consumer is now living in what we call a 'here and now' lifestyle," NPD Group
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    Kids’ Newest Favorite ‘Nugget’ Isn’t Edible
    • Dec 10, 2020
    • 1 min

    Kids’ Newest Favorite ‘Nugget’ Isn’t Edible

    National Retail Federation | December 10, 2020 This year could make anyone want to hide in a fort and not come out. For those who were able to snag a Nugget couch, they can. Foam blocks wrapped in micro suede fabric come together as a couch or can be pulled apart for fort-building and creative activities. Increasing in popularity for the past few years, when the country shut down due to the pandemic, the company couldn’t keep up with demand in a buying frenzy. During an Augus
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    Retail in 2021: What will endure and what’s going to change?
    • Dec 2, 2020
    • 2 min

    Retail in 2021: What will endure and what’s going to change?

    National Retail Federation | December 2, 2020 Looking ahead to 2021, the U.S. can expect the long tail impact of the COVID-19 pandemic to be felt in the retail industry. National Retail Federation has 10 predictions for 2021, here are some highlights you can't miss: Direct-to-consumer brands with partnerships to differentiate will see disruptive growth and profitability. It appears the future is multichannel as brands such as Everlane and Birdies link up with Nordstrom, Heads
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    TJX to Launch HomeGoods E-commerce as the Category Fuels Stellar Q3
    • Nov 23, 2020
    • 1 min

    TJX to Launch HomeGoods E-commerce as the Category Fuels Stellar Q3

    Retail Dive | November 23, 2020 In a performance that topped analyst expectations in several measures, off-price retailer TJX Cos., which runs T.J. Maxx, Marshalls, HomeGoods, Sierra and Homesense, third quarter net sales fell 3.2% year over year to $10.1 billion. Store comps, excluding e-commerce and locations closed due to the pandemic, fell 5%, according to a company press release. Total inventories as of Oct. 31 declined to $5 billion from $6.3 billion in the year-ago qua
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    Moms Will Make Or Break Retailers’ Holiday: What She Will Be Shopping For
    • Nov 8, 2020
    • 2 min

    Moms Will Make Or Break Retailers’ Holiday: What She Will Be Shopping For

    Forbes | November 8, 2020 With women controlling or influencing upwards of 70% to 80% of all consumer spending, we look to her for holiday shopping predictions. Zulily surveyed 2,000 Moms with children under 18 years of age that delves into how her family’s holiday celebrations will differ this year and what it will mean for retailers. “Mom is going to be the holiday hero,” shares RoxAnna Sway, executive director at Retail Intel. “They are going to put extra effort into seein
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    The Sanctuary Home: Key Trends
    • Nov 4, 2020
    • 1 min

    The Sanctuary Home: Key Trends

    The Moscoe Group | November 4, 2020 As consumer behavior changes in the ongoing pandemic, we are seeing trends in key categories as individuals stay in their homes. Consumers continue to seek out products providing comfort and relaxation while also bringing in their own twist of hospitality spaces. While working from home, individuals are searching for ergonomic products that will stand the test of time. Once the daytime has passed, the home must transform effortlessly to car
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    Online Merchandising Trends
    • Nov 4, 2020
    • 1 min

    Online Merchandising Trends

    The Moscoe Group | November 4, 2020 As the digital world is more prevalent than ever, here are ideas and tips for encouraging narratives this holiday season through online merchandising. Styled imagery and reassuring messages will draw consumers to assortments that allow for helpful and creative solutions to the new normal. Emphasizing mindfulness, cozy season, and sleep-related wellness will bring meaning to natural and tactile products. Outdoor living products will extend t
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    Fisher-Price Opens Virtual Toy Museum on Instagram to Seize Consumer Nostalgia Trend
    • Oct 19, 2020
    • 1 min

    Fisher-Price Opens Virtual Toy Museum on Instagram to Seize Consumer Nostalgia Trend

    Retail Dive | October 19, 2020 Mattel's Fisher-Price toy brand is celebrating its 90th anniversary by opening a virtual toy museum on Instagram. The Fisher-Price Toy Museum features more than 100 exhibits. The museum is linked to a virtual gift shop that sells limited-edition apparel, accessories and housewares from Mattel's e-commerce site. Products include a Doctor Doodle oversized T-shirt, Space Blazer socks and a lunchbox with its vintage Little People characters. With re
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    Stay-At-Home Sunday: How The Pandemic Has Changed Grocery Shopping
    • Oct 19, 2020
    • 1 min

    Stay-At-Home Sunday: How The Pandemic Has Changed Grocery Shopping

    Forbes | October 19, 2020 A new report from Placer.ai, which studies retail foot traffic, has found what it calls “fundamental and unprecedented changes” in grocery shopping habits. Last year, Sunday was the busiest grocery shopping day of the week, with 17.4% of shoppers picking up food and other items to start the week. Now, only 15.7% of shoppers are going out on Sundays to shop for food. By contrast, Tuesday, Thursday, Friday and Saturday have all seen year-over-year incr
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    This Smart Home Gym Is The Future Of Fitness
    • Oct 13, 2020
    • 1 min

    This Smart Home Gym Is The Future Of Fitness

    Forbes | October 13, 2020 JaxJox makes a smart personalized home gym that uses AI to track and improve your performance and give you a wellness score. The Seattle-based fit tech company announced today that it has raised $10 million to bring its JaxJox “interactive fitness studio” to market by the end of this year. The system consists of a 43” touchscreen TV that can display fitness classes as well as data about your performance. The screen rotates both horizontally and verti
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    Retailers Help Consumers Celebrate Life's Milestones - Virtually
    • May 26, 2020
    • 1 min

    Retailers Help Consumers Celebrate Life's Milestones - Virtually

    National Retail Federation| May 26, 2020 Commencements-to-go and virtual weddings are a reality right now. Spring calendars traditionally are filled with celebrations, however many in-person celebrations have been postponed or canceled to slow the spread of COVID-19. A number of retailers have developed innovative ways to help their customers carry on with these celebrations, virtually. In early May, restaurant chain Jack in the Box hosted a virtual, taco-themed, live-streame
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    How the Health Crisis Has Changed Consumer Behavior
    • May 4, 2020
    • 1 min

    How the Health Crisis Has Changed Consumer Behavior

    National Retail Federation | May 4, 2020 The National Retail Federation (NRF), working with Prosper Analytics & Insights, is conducting consumer surveys every week to take a real-time pulse on what consumers are thinking and feeling - with the most recent survey showing major shifts in consumer behavior. According to Katherine Cullen, NRF's Senior Director of Industry and Consumer Insights, about 45% of consumers are beginning to focus on what the need right now versus what
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    What's Selling In the COVID-19 Pandemic?
    • Apr 27, 2020
    • 2 min

    What's Selling In the COVID-19 Pandemic?

    Retail Dive | April 27, 2020 Initially, shopping was all about panic. Consumers were used to stocking up for snowstorms and hurricanes where stores physically could not open and applied that logic to the COVID-19 stay-in-place orders, stockpiling essential goods such as toilet paper and hand sanitizer. However, when it became clear that would not be the case, habits began to shift from hoarding essentials to buying things to make life easier and more livable. According to
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    Consumers Still Care About Sustainability Amid Pandemic
    • Apr 27, 2020
    • 1 min

    Consumers Still Care About Sustainability Amid Pandemic

    Retail Dive | April 27, 2020 Nearly half of consumers say the pandemic has made them more concerned about the environment with 11% saying they have shifted their purchases based on environmental claims within the past year, according to a new survey from global management and consulting firm Kearney emailed to sister publication Food Dive. The survey was conducted with 1,000 consumers on both March 6 and April 10. The number of consumers who take the environment into consid
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