JanSport Introduces Adaptive Backpack Collection
Retail Dive | January 24, 2023 With the limited mobility audience in mind, JanSport’s new collection is designed with more inclusive strap features and comes in color selections that avoid a traditional medical grade appearance. Adaptive apparel has been on the forefront of retailer’s minds in recent years, with inclusive private labels launched by the likes of Kohl’s and Target. “JanSport strives to meet consumers where they are by intently listening and developing products