Ikea Eliminates Production of Catalog After 70 Years
Retail Dive | December 7, 2020 After 70 years, Ikea will end the production of its catalog, both print and digital, the company announced Monday. The move is part of an ongoing effort from Ikea to become more digital and accessible, and the company said it can better serve its customers through different channels, according to a press release. Since Ikea founder, Ingvar Kamprad, produced it himself in 1951, the Swedish furniture retailer has grown its iconic catalog to serve