Best Buy Launches In-House Media Company
Retail Dive | January 5, 2022 Best Buy's launch of an in-house media company sees the electronics retailer formalizing its ad offerings amid a surge in retail media advertising, which eMarketer forecasts will grow 31.4% to $41.37 billion in 2022. The company says it has 3 billion interactions with customers per year, giving it a wealth of data and insights that can be helpful in connecting brands to consumers at various times and places as they adapt to increasingly tech-driv