Retail Dive | May 24, 2021 Walmart is tapping another celebrity to upgrade its product offerings and drive excitement. The retailer launched an exclusive crafting brand, dubbed Smarts & Crafts, with American designer, decorator and author Todd Oldham. The brand features a 75 piece collection of arts and crafts supplies, children's bedding and interior decorations for kids ages 3 to 14. Smarts & Crafts' products are designed to be gender-neutral and inspire open-ended play.

A Bullseye View | March 15, 2021 Target introduces new owned brand, Mondo Llama, with nearly 400 colorful arts and crafts items, most available by March 28, 2021. Target’s first owned brand in the crafting industry in over a decade includes paint sets and canvases to crafting supplies and drawing kits, most under $25. Inspired by the Target guest, Mondo Llama has easy-to-follow instructions for all skill sets to create! "Mondo” refers to something remarkable, and llamas are k