Walmart Newsroom | September 21, 2021 Today, ‘live better’ means more. Living better for consumers is shopping brands and products that align with what matters to them, whether it be healthy foods, clean living or sustainability. Walmart launches Built for Better – an online shopping destination for customers to identify and shop for products that are built better – for them and for the planet. "Built for Better - For You" Icons highlight items from grocery to beauty, recogni

Walmart Newsroom | September 8, 2021 Walmart announced a cross-platform partnership with Meredith Corporation reaching nearly 95% of women in the U.S., to help millions of families plan and prepare meals faster through AI-powered meal planning, shoppable recipes, visual search, chatbots, and more! The partnership pairs Meredith’s expertise in food content, hyper-local consumer insights and proprietary technology platform with Walmart’s wide customer reach, omnichannel presenc

WWD | September 2, 2021 Big-box retailers such as Target, Walmart and even Costco are setting the pace for retailers in fashion when it comes to best practices and corporate responsibility measures. “The map of retailing has changed dramatically in the last few decades,” Gerald Storch, chief executive officer of Storch Advisors, a retail advisory firm and the former vice chairman of Target, told WWD. “The bulk of business is done through a very small number of retailers. And

Walmart Newsroom | September 1, 2021 Walmart had another strong quarter and to continue meeting customer needs, Walmart's team is growing. Earlier this year, Walmart shared plans to roll out high-tech automation systems to our facilities in addition to high-tech grocery distribution centers. In order to support that growth, Walmart is planning to hire 20,000 new associates across more than 250 Walmart and Sam’s Club distribution centers, fulfillment centers and transportation

Walmart Newsroom | August 24, 2021 Walmart is the first major retailer to introduce a multicultural category to address the gap in the market for inclusive baby care. Baby Dove’s new inclusive line of products are designed to meet the specific needs of babies with melanin-rich skin and textured hair, available exclusively at Walmart in-stores and online. "As a parent of multiracial children, I understand the frustration with the lack of baby care products formulated for littl

Walmart Newsroom | August 23, 2021 As students head back to class with a fresh start, Walmart is helping families and communities celebrate. A TikTok Challenge, a series of music experiences and a livestream event, Walmart honors teachers, schools and all of the students kicking off the new school year. Walmart's kicking off a challenge, in partnership with some of the most popular TikTokers, to honor the teachers who’ve made an impact on students’ and families’ lives over th

Retail Dive | August 16, 2021 Walmart has named Publicis Groupe its U.S. media agency of record after working with WPP's Haworth shop for the last five years. With a long-running creative partnership with Publicis, Walmart now looks to link creative and media capabilities closer together as it builds out its integrated omnichannel offerings. Walmart has been the top retail advertiser across digital, TV and print so far in 2021, according to a June report by MediaRadar, outspe

Retail Dive | July 19, 2021 DTC skincare brand, Bubble, is now available on the aisles of 3,800 Walmart stores and on Walmart.com. Bubble's products, including clay masks, toners and cleansers, are primarily focused for younger skin, ranging from $12 to $19. The brand drew a lot of attention from teens shortly after its launch in November after Hyram Yarbro, a skincare guru with over 4 million subscribers on YouTube, approved of the brand. Walmart has formed several DTC partn

Walmart Corporate | July 7, 2021 In a back-to-school season unlike any other, Diana Marshall, executive vice president of Hardlines, Walmart U.S. shares her insider tips to help customers shop for the season "As a mother of two school-aged sons, I know how much excitement and anticipation this upcoming school year brings. After months of uncertainty, continuous flexibility and wearing one-too-many hats, from teacher to after-school-care, parents everywhere are breathing a col

Walmart News | June 24, 2021 Amidst the pandemic, Americans’ shopping behavior shifted radically. Customers increasingly began shopping online for everyday needs, including food and groceries. The surge in demand presented a unique challenge to retailers as the combination of in-store shoppers and online volume meant some popular items  could quickly sell out. Walmart’s solution uses artificial intelligence to help both customers and Personal Shoppers choose the best substitu

Forbes | June 23, 2021 Women of color have long had difficulties finding inclusive beauty products suited for their complexions. Fast-forward to 2021, and brands that cater to the diverse customer base have exploded. Walmart is taking a step by launching UOMA Beauty by Sharon C available online and at more than 3,000 Walmart stores. Created by Sharon Chuter, a beauty industry veteran, UOMA Beauty is “forward-thinking, radical and uncompromising,” Walmart said in announcing th

Walmart News | June 17, 2021 Walmart knows what it takes to give customer's what they want. Some solutions are still emerging, but early results are encouraging. Walmart has partnered with DroneUp, a nationwide drone services provider, to launch trial deliveries of at-home COVID-19 self-collection kits. The trial demonstrated offering customers delivery in minutes versus hours. Now, after safely completing trials, Walmart is investing in DroneUp to continue developing a sca

Retail Dive | June 7, 2021 GNC announced "an exclusive agreement with Walmart" to sell a selection of its products. Men's and women's vitamins and nutritional products are available through more than 4,000 Walmart stores and online; the supplements retailer also plans to add sports nutrition and weight management products to the mix. "The future of the wellness industry has a place for everyone, and GNC is making a healthy lifestyle more accessible than ever by delivering qua

Walmart News | June 3, 2021 A great customer experience starts with a great associate experience, and Walmart is rethinking how it can help associates succeed in their roles and for the future. Walmart announces Me@Walmart — a new app built in-house by Walmart Global Tech for U.S. store associates that provides features to simplify daily tasks, serve customers and plan for life outside of work. By the end of the year, Walmart plans to offer more than 740,000 associates a new

Walmart Newsroom | June 1, 2021 Kicking off grilling season, Walmart launches McClaren Farms beef — high-quality beef that will deliver value to shoppers in nearly 500 stores. McClaren Farms is the first launch from Walmart of its end-to-end Angus beef supply chain program. The new innovation also meets heightened demand for added transparency and sustainability. “The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vi

Retail Dive | May 27, 2021 The home category got a boost last year, and now Walmart and Gap have formed a partnership on a home essentials brand dubbed Gap Home. The initial collection will be available exclusively on Walmart.com starting June 24. It includes over 400 products across the home decor, tabletop, bedding and bath categories, and is aimed at college dorms and homes. With work-from-home and lockdowns, the home textiles category took a 19% rise in 2020 and consumers

Retail Dive | May 24, 2021 Walmart is tapping another celebrity to upgrade its product offerings and drive excitement. The retailer launched an exclusive crafting brand, dubbed Smarts & Crafts, with American designer, decorator and author Todd Oldham. The brand features a 75 piece collection of arts and crafts supplies, children's bedding and interior decorations for kids ages 3 to 14. Smarts & Crafts' products are designed to be gender-neutral and inspire open-ended play.

CNBC | May 18, 2021 Walmart said it had about 30% more discounts in stores in the first quarter than during the same period a year ago. CEO John Furner said it plans to continue to dangle deals and widen price gaps to stand out from competitors. “Over the last 12 months, we saw our price gaps improve versus the market, and our merchants are working hard to ensure that that will continue,” he said. The retail giant is doubling down on one of its key competitive advantages as m

Walmart News | May 13, 2021 Walmart has been expanding the apparel assortment to include quality, on-trend and accessible fashion. But, in an increasingly online-driven category, customers not only want variety in styles, but also an inspiring and personalized digital experience that makes shopping for apparel easy, fun and social. Walmart announces plans to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtua

Walmart News | May 6, 2021 With Partnership for a Healthier America (PHA) and Higher Ground Productions, Walmart has launched The Hidden World of Waffles + Mochi, an interactive culinary adventure experience, to inspire families to cook up fresh, healthy foods. In addition, Walmart is hosting a round-up campaign to support PHA and Pass the Love. The Hidden World of Waffles + Mochi will get families cooking in the kitchen discovering the joy of nutritious food through interact