WGSN | January 27, 2022 As Lunar New Year traditions go digital, consumers will crave engaging experiences close to home amid travel restrictions. Experiential activations in key urban areas will help boost brand presence. A huge part of celebrating the new year is the concept of starting afresh. The festival is now a key promotional period for people to shop deals and discounts right across Asia. In China’s sophisticated e-commerce market, festival shopping is now adopting s