Sephora is Betting that Social Commerce will Catch on in the US
Quartz | June 1, 2021 Last June, Sephora took a big step on Instagram debuting its Instagram shop. The 20 million follower count could now find and buy its beauty products directly through the social app. What it has learned in almost a year since speaks to both the challenges and potential for social commerce in the US. “Every indication is that it’s going to be big,” said Carolyn Bojanowski, Sephora’s general manager of e-commerce. In China the social-commerce market is wel