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    Sephora is Betting that Social Commerce will Catch on in the US
    • Jun 1, 2021
    • 1 min

    Sephora is Betting that Social Commerce will Catch on in the US

    Quartz | June 1, 2021 Last June, Sephora took a big step on Instagram debuting its Instagram shop. The 20 million follower count could now find and buy its beauty products directly through the social app. What it has learned in almost a year since speaks to both the challenges and potential for social commerce in the US. “Every indication is that it’s going to be big,” said Carolyn Bojanowski, Sephora’s general manager of e-commerce. In China the social-commerce market is wel
    Sephora Is Driving Change To Combat Systemic Racism In Retail
    • Jul 7, 2020
    • 1 min

    Sephora Is Driving Change To Combat Systemic Racism In Retail

    Forbes | July 7, 2020 Today, Sephora will close its stores for two hours, dedicating the time to training on racial profiling and education on Sephora’s national study on racial bias in retail. Corporate employees will also participate in Conscious Leadership training. The retailer, which sells multi-branded beauty products in 490 stores across the Americas, has been recognized as an industry leader in terms of its diversity, equity and inclusion (DEI) efforts. Sephora has be
    J.C. Penney in Financial Trouble but Makes Up with Beauty Partner, Sephora
    • May 7, 2020
    • 1 min

    J.C. Penney in Financial Trouble but Makes Up with Beauty Partner, Sephora

    The Dallas Morning News | May 7, 2020 J.C. Penney resolved outstanding legal issues with Sephora last Thursday, May 7th - just one day shy of the day they were said to meet in court. The two retailers were scheduled to meet in U.S. District Court on Friday, May 8th to dissolve a temporary restraining order that prohibits the beauty brand from pulling out of more than 650 Penney stores before the end of their contract, which ends in 2024. Instead, the two companies said they
    Lululemon's Debuts its Self-Care Line with a Partnership on Sephora.com
    • Jun 18, 2019
    • 1 min

    Lululemon's Debuts its Self-Care Line with a Partnership on Sephora.com

    Retail Dive, June 18, 2019 Lululemon announces the official launch of it's new self-care line which includes a no-show dry shampoo, an anti-stink deodorant, a sweet reset face moisturizer and a basic lip balm. According to Sun Chloe, chief product officer at Lululemon, "[we] have always been in the work of creating solutions for sweaty problems and our self-care line is an extension of that approach." The retailer focused the product on function, feel and format while continu
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