#Partnerships

Apr 14
2 min

From Physical Stores to The Metaverse, What Retail Execs Are Thinking About in 2022

Retail Dive | April 12,2022 After two years of virtual meetings, Shoptalk U.S.'s attendance this year hit a historic high for its first in-person gathering since the pandemic began, with more modest attendance expectations for its twin event in London in just a few weeks. With more than 10,000 attendees and more than 600 sponsors and exhibitors, "Retail's Big Reunion" in Las Vegas hosted more than 275 panelists and executives from companies like Macy's, Uber, Pacsun and Walgr

Nov 8, 2021
1 min

Why Kroger Is Partnering With Bed Bath & Beyond To Expand Home And Baby Offerings

Forbes | November 8, 2021 Retailers are building out strategic collaborations to develop offerings in new spaces. Next up... Kroger. America’s largest grocery retailer announces a strategic collaboration with Bed Bath & Beyond to offer Kroger customers an extensive selection of home and baby goods carried by Bed Bath & Beyond. The assortment will be offered through Kroger.com as well as in a small-scale store pilot at select Kroger stores beginning in 2022. “Koger is a leader

Nov 1, 2021
1 min

Sam’s Club and Walmart To Launch First Eyewear Collection Created by the Legendary Elton John

Walmart Newsroom | November 1, 2021 Elton John Eyewear, a new line of stylish, accessible eyewear, is launching at Sam’s Club and Walmart. Elton John collaborated closely with the retailers on the development of the brand, with each pair inspired by his iconic style and famed music career. “Elton John Eyewear celebrates confidence, self-expression and authenticity,” said Elton. The eyewear line supports the mission of the Elton John AIDS Foundation. Walmart Inc. will donate a

Sep 28, 2021
1 min

A Madewell And ThredUP Thrift Store Grows In Brooklyn

Forbes | September 28, 2021 Madewell and ThredUP have collaborated to open A Circular Store in Brooklyn. All products in the store are pre-used items from the Madewell brand, sourced by ThredUP. It’s a limited edition extension of the online Madewell Forever resale experience and marks the first time consumers can shop a full assortment of pre-owned Madewell, mend and tailor clothes and pass them on responsibly, all in one place. The temporary brick and mortar store is filled

Jul 26, 2021
1 min

Christian Robinson for Target Collection Debuts Aug. 15 and It’s Picture Perfect

A Bullseye View | July 26, 2021 Say hello to Target's newest design partnership featuring the work of artist, illustrator and children’s book author Christian Robinson. The limited-edition collection, Christian Robinson for Target has more than 70 items including home goods, apparel and books for kids and baby. The collection is an amazing addition to Target's design partnerships and its commitment to partner with more Black creators and designers. Celebrated for his inspirat

Jun 24, 2021
1 min

Do Not Pass Go ... Without Feasting Your Eyes on This Exclusive Target Edition of Monopoly

A Bullseye View | June 24, 2021 Collectors, game lovers and Target fans, here's your sneak peak on the board game debuting later this summer! Target and Hasbro have teamed up to create a one-of-a-kind Bullseye edition of Monopoly, and passing GO has never felt this good. Following a big year for toys and games as families spent time at home, and Target continues to be guests’ go-to for all the best games. “Monopoly: Target Edition is the latest example of how we are always ex

Jun 23, 2021
1 min

UOMA Beauty And Sharon Chuter Bring Accessible Beauty For All To Walmart

Forbes | June 23, 2021 Women of color have long had difficulties finding inclusive beauty products suited for their complexions. Fast-forward to 2021, and brands that cater to the diverse customer base have exploded. Walmart is taking a step by launching UOMA Beauty by Sharon C available online and at more than 3,000 Walmart stores. Created by Sharon Chuter, a beauty industry veteran, UOMA Beauty is “forward-thinking, radical and uncompromising,” Walmart said in announcing th

May 27, 2021
1 min

Gap and Walmart Team Up to Unveil New Home Essentials Brand

Retail Dive | May 27, 2021 The home category got a boost last year, and now Walmart and Gap have formed a partnership on a home essentials brand dubbed Gap Home. The initial collection will be available exclusively on Walmart.com starting June 24. It includes over 400 products across the home decor, tabletop, bedding and bath categories, and is aimed at college dorms and homes. With work-from-home and lockdowns, the home textiles category took a 19% rise in 2020 and consumers

May 24, 2021
1 min

Walmart Launches Exclusive Crafting Brand with Todd Oldham

Retail Dive | May 24, 2021 Walmart is tapping another celebrity to upgrade its product offerings and drive excitement. The retailer launched an exclusive crafting brand, dubbed Smarts & Crafts, with American designer, decorator and author Todd Oldham. The brand features a 75 piece collection of arts and crafts supplies, children's bedding and interior decorations for kids ages 3 to 14. Smarts & Crafts' products are designed to be gender-neutral and inspire open-ended play.

May 20, 2021
1 min

Poshmark and Snapchat Team Up on Social Shopping Experience

Retail Dive | May 20, 2021 Snap has partnered with Poshmark to create a new social shopping experience in the Snapchat app. With Poshmark Mini, users can browse curated products, attend Posh Parties and shop top-selling brands without leaving Snapchat. Given Snapchat's popularity among users aged 13 to 24, Poshmark is hoping the Poshmark Mini collaboration will introduce the resale platform to Gen Z consumers. Poshmark also noted that its users engaged in 30 billion social in

Apr 27, 2021
1 min

Target’s Bringing the Outdoors in with this Lush New Partnership

A Bullseye View | April 27, 2021 Something big is about to bloom: Hilton Carter for Target, a new, Spring collection from plant enthusiast and interior stylist Hilton Carter. Highlighting Hilton’s modern and approachable style, the collection includes a variety of plants, pots, terrariums and tools that make plant parenthood stylish and easy, bringing the outdoors in. “Our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Sear

Apr 20, 2021
1 min

Kohl’s Adds Tommy Hilfiger to its Menswear Department

WWD | April 20, 2021 This fall, Tommy Hilfiger will land in more than 600 Kohl’s stores and kohls.com. In 100 of the 600 Kohl’s stores, Tommy will have more space and special fixturing. The collection includes polos, quarter zip-up pullovers, button-down shirts, sweaters, comfort wear in tops and bottoms, denim styles, transitional jackets and puffer vests. In spring 2022, Tommy’s swimwear will be added. Tommy Hilfiger joins the list of brand names Kohl’s has been adding to i

Apr 1, 2021
1 min

E.l.f. Cosmetics, Jen Atkin Collaborate on Makeup Line

WWD | April 1, 2021 Celebrity hairstylist, Jen Atkin has stepped beyond supplements and hair. Collaborating with E.l.f. Cosmetics, Atkin is launching E.l.f. x Jen Atkin Collection, a limited edition color cosmetics across market segments. The products include: lip line and lipstick duos, hair and brow pomades, a face palette, eyeliner, face mist and a brow and eyeliner kit. Prices range from $5 to $20. It will be distributed at Ulta Beauty and on E.l.f.’s website, as well as

Mar 29, 2021
1 min

Drew Barrymore Launches Cookware Brand at Walmart

Retail Dive | March 29, 2021 Walmart has once again partnered with Drew Barrymore for an exclusive product launch. Barrymore has previously debuted brands in home and cosmetics, now the partnership strengthens as it taps into the growing category since the pandemic. Beautiful Kitchenware, a brand developed by the actress and Made by Gather, released its first product line exclusively at Walmart. The collection features a touchscreen air fryer, toaster, blender and coffee make

Mar 18, 2021
1 min

Adidas, Peloton Team up on Apparel Line

Retail Dive | March 18, 2021 Adidas and Peloton announced a collaboration taking full advantage of the pandemic trend and interest in activewear and home-based workouts. The apparel collection dubbed "adidas x Peloton SS21" is designed by Peloton instructors. The 11-piece collection includes tanks, tights, shorts, hoodies, tees, crewnecks, sports bras and joggers priced $30 to $85 sold on adidas.com and apparel.onepeloton.com, and in select Adidas retailers and Peloton showro

Mar 5, 2021
1 min

Latest Retail Partnerships and Launches: E.l.f. Cosmetics teams up with Chipotle, and more!

Retail Dive | March 5, 2021 Chipotle x E.l.f. Cosmetics E.l.f. Cosmetics teamed up with Chipotle to create a makeup collection, including a 12-piece eyeshadow palette featuring colors inspired by Chipotle's ingredients, a lip gloss reminiscent of hot sauce, an "eyes chips face" makeup bag, and avocado + pit shaped makeup sponges. Drag queens Trixie Mattel and Kim Chi curated a vegan bowl "Eyes. Chips. Face. Bowl" available to order at Chipotle restaurants through March 17. Th

Feb 25, 2021
1 min

Here’s a First Look at the New, Elevated Apple Shopping Experience at Target

A Bullseye View | February 25, 2021 Target is offering a new shopping experience for Apple products online and to launch in select Target locations. The innovative shopping experience online is available now, including an extended assortment with videos featuring the latest Apple products. The in-store experience will complement the existing electronics assortment with twice the floorspace dedicated to Apple products. Displays will showcase products including, iPhone, iPad, A

Jan 29, 2021
1 min

How Influencer Marketing Helps Brands Build Authenticity

National Retail Federation | January 29, 2021 Lately consumers have been finding much needed stability, consistency and guidance from who they follow on social media. Influencers have been providing consumers direction — and savvy brands are making connections. Lauren Sherman, chief correspondent with Business of Fashion explores past lessons and future opportunities with Jennifer Powell, CEO and founder of talent agency Jennifer Powell Inc., and Jarno Vanhatapio, CEO of Swed

Jan 29, 2021
1 min

Retail's Latest Products: Martha's CBD for Dogs, Kraft Valentine's Candy + more!

Retail Dive | January 29, 2021 Martha Stewart's treat for good dogs The pandemic has been stressful for everybody — man's best friend included. Martha Stewart released a line of cannabis-infused oil drops ($24.99) and soft-baked chews for your furry friends ($19.99 to $24.99). "My dogs are not only my companions, but they are part of my family, and I prioritize their emotional and physical well-being as I do my own," Stewart said. Jeni's makes breakfast for dessert The sesame

Jan 26, 2021
1 min

Target and Levi Strauss & Co. Level Up with Limited-Edition Lifestyle Collab

A Bullseye View | January 26, 2021 Target and Levi Strauss & Co. are taking their decade-long partnership to the next level. The partnership began with with the introduction of the DENIZEN from Levi’s value denim brand in 2011 and expanded in 2019 when Levi’s Red Tab at Target launched. Now introducing... Levi’s for Target. More than 100 items crafted mindful of durability and sustainability, including home, pets and apparel and accessories products that are all landing just