Retail Dive | July 5, 2022 Nike’s results show that its mobile connections to consumers are key in supporting revenue growth and customer retention. The company’s family of apps helped drive almost half of its total digital business, putting it on course to reach a longer-term goal of generating 40% of total revenue through e-commerce channels. “Increased digital engagement is translating into more repeat buyers, a higher buying frequency and increased average order value, ul
May 25, 2022 At 50 years old, Nike is charting a path into the future that starts with its past. The company is adopting the motto, “We are never done,” to celebrate the occasion and resurrecting Spike Lee’s Mars Blackmon character for a campaign in which Blackmon gets a talking to from a new character, Zimmie, about all of the young athletes changing their respective games, including Nike-sponsored Chloe Kim and Naomi Osaka. “The past was great and all, but the future’s on d
Business Insider | April 12, 2021 Nike Refurbished will sell shoes returned and cleaned at discounted prices. Shoes "gently" or hardly worn, or returned with cosmetic flaws must have been returned within 60-days of purchase to be resold. The refurbished shoes will be sold at its factory and outlet stores. This initiative is currently available at 15 US stores, but the company said it planned to add Nike Refurbished to more stores, to boost its sustainability and reduce waste.
Retail Dive | September 2, 2020 Nike unveiled its first dedicated maternity collection, dubbed "Nike (M)," which is set to launch on Sept. 17. The collection includes a pullover, a bra, a tanktop and a tight. The line is aimed at supporting women "during all stages of pregnancy and beyond" and was created by analyzing over 150,000 comparison scans of non-pregnant and pregnant women. Retired track and field athlete Perri Edwards noted in the release that the bra allows for "ea