Bed Bath & Beyond Brings on Digital-Focused Execs to Build Out Omnichannel Strategy
Retail Dive | February 22, 2022 Bed Bath & Beyond is building out its leadership team and board with a group of executives that have...
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- Jan 18, 2022
- 1 min
Almost 6 in 10 US Consumers Shopped at a DTC Brand in 2021: Report
Retail Dive | January 18, 2022 Results from the report indicate that winning the love of American consumers is tough for DTC brands,...
- Nov 16, 2021
- 2 min
Facebook Encourages Shopping Through its Groups with New Features
Retail Dive | November 16,2021 As consumers become more comfortable with social commerce, Meta announced the rollout of multiple features...
- Aug 20, 2021
- 1 min
The Satisfaction of Sounds: Beauty ASMR Videos Take Off on TikTok
WWD | August 20, 2021 ASMR videos, which are meant to cause a tingly body sensation or feeling of satisfaction related to specific...
- Jun 22, 2021
- 1 min
How TikTok Creates a Space for Community Commerce
National Retail Federation | June 22, 2021 Join the discussion around TikTok and the community commerce that brands and consumers cannot...
- May 26, 2021
- 1 min
What We Value Most Shouldn’t Cost More — Target's Latest Marketing Campaign
Target Corporate News | May 26, 2021 From community support to affordable healthy choices, it’s always possible to take home more of what...
- May 20, 2021
- 1 min
Poshmark and Snapchat Team Up on Social Shopping Experience
Retail Dive | May 20, 2021 Snap has partnered with Poshmark to create a new social shopping experience in the Snapchat app. With Poshmark...
- Mar 24, 2021
- 1 min
Anthropologie Unveils First Digital-only Catalog on Pinterest
Retail Dive | March 24, 2021 Anthropologie, clothing and home furnishings retailer owned by Urban Outfitters, created its first...
- Feb 22, 2021
- 2 min
What Big-Box Retailers have to Gain from DTC Brands
Retail Dive | February 22, 2021 Scattered among the product assortment at a Walmart or Target are an increasing number of...
- Feb 16, 2021
- 1 min
Target's New Leadership Changes
Adweek | February 16, 2021 Target announced a series of leadership changes, including 14-year company veteran Cara Sylvester as its new...
- Jan 29, 2021
- 1 min
How Influencer Marketing Helps Brands Build Authenticity
National Retail Federation | January 29, 2021 Lately consumers have been finding much needed stability, consistency and guidance from who...
- Dec 22, 2020
- 1 min
Influencer Impact Up 57% with Marketing Shifts in 2020
Retail Dive | December 22, 2020 While #ad posts on Instagram are declining in popularity, the value of influencers rose this year...
- Nov 24, 2020
- 1 min
Study: Most Retailers to Boost Ad Spend on Facebook in 2021
Retail Dive | November 24, 2020 After an unpredictable year, retailers plan to increase spending on social media. While uncertainty still...
- Nov 6, 2020
- 1 min
Twitter Releases First Beauty Report
WDD | November 6, 2020 Twitter published its first beauty survey, reporting an increasingly young and diverse consumer. Users who engage...
- Nov 4, 2020
- 1 min
Amazon Unveils 'The Show Must Go On' Holiday Ad Campaign
Retail Dive | November 4, 2020 Amazon's new 2020 holiday ad, features 17-year-old French ballet dancer Taïs Vinolo. The ad follows Vinolo...
- Apr 27, 2020
- 1 min
Consumers Still Care About Sustainability Amid Pandemic
Retail Dive | April 27, 2020 Nearly half of consumers say the pandemic has made them more concerned about the environment with 11%...
- Apr 16, 2020
- 2 min
The Tricky Business of Retail Marketing In A Pandemic
Retail Dive | April 16, 2020 Marketing, in the sense of communicating with customers, is where things get tricky. The emphasis must be on...
- Nov 1, 2019
- 1 min
Target Teases 2019 Holiday Campaign
A Bullseye View, November 1, 2019 Target has released a first look at their 2019 holiday campaign. With cookies baked and turkeys...
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