Retail Dive | September 7, 2022 Gap’s latest move and overarching message of inclusivity is a common theme for the brand and falls under its “modern American optimism” through line first introduced in 2020. Such similar themes were recently portrayed in its latest Gap Kids campaign and were also clear in last fall’s adult campaign, “Individuals,” which also enlisted a series of diverse personalities using their voice to spur change. This fall’s “Icons” campaign in many ways m