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Jan 11, 2022
1 min

Pottery Barn Kids, Lego Partner on Home Collection

Retail Dive | January 11, 2022 Pottery Barn Kids is kicking off the new year with the debut of a product line with beloved toy brand Lego. The collection was designed in partnership with the Lego Group and is meant to bring "an artistic interpretation of the Lego brand's beloved icons and colorful bricks to children's home furnishings for the first time," per Pottery Barn Kids. Lego has partnered with a number of retailers over the years, most recently with Target during the

Sep 23, 2021
1 min

Homeward Bound: How Nordstrom Boosts an Underplayed Business

WWD | September 24, 2021 Nordstrom Inc. is expanding product offerings and it has its sights on the home category. Nordstrom’s Manhattan flagship unveiled a home shop with merchandise focused on kitchen and tabletop, home textiles and home décor. DTC brands with wholesale partnerships include: Bearaby weighted blankets; Casper mattresses and bedding; Carraway ceramic cookware, and Open Spaces baskets, bins, racks and drawer dividers. Emerging brands displayed include Estelle

Jul 27, 2021
1 min

Lockdown Life Propels Sales Increases for Home Décor Retailers

National Retail Federation | July 28, 2021 In 2020, apparel was not what consumers where shopping. Spending time accommodating work or school set ups, consumers needed furniture and that's what they shopped for. NRF publishes its Top 100 Retailers list and here's the glimpse we've been waiting for. Beyond Wayfair, which topped the list of sales increases in 2021, Williams-Sonoma Inc. had an up year, increasing by 16.3 percent. Although a trending category, given the reliance

Jun 6, 2021
1 min

Introducing Opalhouse Designed with Jungalow

A Bullseye View | June 7, 2021 Justina Blakeney — Jungalow founder and longtime partner at Target is bringing Jungalow’s energy to the Opalhouse brand. Making a perfect fit, both brands use an eclectic blend of textures and colors, inspired by arts and crafts from around the world. Opalhouse designed with Jungalow will feature nearly 300 pieces, including bedding, bath, décor, furniture, wallpaper and more, starting at $10. The collection will begin to roll out in most Target

May 26, 2021
1 min

Gap and Walmart Team Up to Unveil New Home Essentials Brand

Retail Dive | May 27, 2021 The home category got a boost last year, and now Walmart and Gap have formed a partnership on a home essentials brand dubbed Gap Home. The initial collection will be available exclusively on Walmart.com starting June 24. It includes over 400 products across the home decor, tabletop, bedding and bath categories, and is aimed at college dorms and homes. With work-from-home and lockdowns, the home textiles category took a 19% rise in 2020 and consumers

May 20, 2021
1 min

Ikea Evokes Vacation-Inspired Home Renovations with Pinterest Quiz

Retail Dive | May 21, 2021 Ikea U.S. unveiled an interactive quiz on Pinterest to help consumers update their home. Based on their answers to three questions from a chatbot, shoppers will receive a personalized Pinterest board with product recommendations and home inspiration. While travel and mass vaccinations are easing restrictions in many areas, some consumers and upgrading their home with cheery, vacation-inspired furnishings. The "IKEA Renocations" quiz on Pinterest ask

Oct 11, 2020
1 min

Say Hello to Target’s Newest Home Style Expert, Justina Blakeney

A Bullseye View | October 12, 2020 Justina Blakeney is an accomplished designer, artist, entrepreneur, best-selling author and founder of home décor brand Jungalow. And now, she's a Target Home Style Expert. She’ll be serving up her bright, bold aesthetic—and plenty of DIY tips and tricks—in the months ahead. First up: creating a beautiful bedroom sanctuary, inspired by Casaluna. Justina shares her excitement - "I can’t wait to share how to create deeply personal, fun, and v

Jul 13, 2020
2 min

Whether Heading to School or Learning from Home, Target Has Safe, Easy, Affordable Prep

A Bullseye View | July 14, 2020 Although this fall will be far from routine, Target's here to help with safe, convenient, and affordable prep - no matter where and how you'll be attending school. Plus, teachers will save an extra 15% with their Teacher Prep discount! “Fall learning will look and feel very different this year—and families are balancing a lot,” says Jill Sando, executive vice president and chief merchandising officer, Style and Owned Brands, Target. “We want

Mar 29, 2020
1 min

Introducing "Threshold - Designed with Studio McGee"

A Bullseye View | March 29, 2020 After one year of collaboration, Target announces the newest addition to its home decor assortment, Threshold - designed with Studio McGee. This multi-year partnership brings interior design firm Studio McGee's signature bright, clean aesthetic and practical design tips to life via a special and exclusive collection under Target's Threshold brand. The collection includes 120+ quality pieces for the front door, entryway and living room - from