Forbes | January 4, 2023 The L’Oréal Groupe today at CES 2023 unveiled two new technology prototypes that expand access to beauty expression. HAPTA, the first handheld, ultra-precise computerized makeup applicator, is designed to advance the beauty needs of people with limited hand and arm mobility. L’Oréal Brow Magic, is the first at-home electronic eyebrow makeup applicator that provides users with bespoke brows in seconds. The company has developed innovative technology in