#ConsumerBehavior

Jul 9, 2021
1 min

Mastercard Report: June Retail Sales Rise 11 Percent

WWD | July 9, 2021 June 2021 retail sales in the U.S. rose 11 percent over June 2020 and 10.4 percent over June 2019, according to Mastercard SpendingPulse. Last month marked the ninth consecutive month of total retail sales growth. E-commerce growth continued to hold steady, up 8.3 percent last month compared to June 2020, and up 95 percent from June 2019. With June results indicating sustained momentum, retailers are poised to experience robust back-to-school and holiday se

Apr 11, 2021
2 min

How Consumer Spending Will Change With More People Vaccinated

CNBC | April 11, 2021 As airport and store traffic pick up again, companies are trying to predict consumers’ mindset and spending patterns after they get vaccinated for Covid-19. Here are 4 predictions of post-pandemic trends: Safety protocols are here to stay - In the U.S., nearly one in three consumers reported being extremely/very concerned about physical health, and roughly one in four said they were extremely/very concerned about mental health, according to the report f

Mar 25, 2021
2 min

How Brands are Responding to Consumer Sentiment

NRF | March 25, 2021 Making noise, WGSN's “Future Consumer 2023” report has been highly relatable. Emotional plurality — occupying multiple emotional states simultaneously due to an ever-changing and increasingly complicated world — was one of the more relevant feelings. In addition to highlighting consumer sentiments expected to have global impact into 2023, the report included strategies for engaging future consumer profiles. Those profiles include: Predictors (wanting st

Feb 22, 2021
1 min

More Americans Looking to Move as Remote Work Gains Acceptance During Covid Pandemic

CNBC | February 22, 2021 Covid-19 has prompted more people to move this year due to the flexible work from home lifestyle, shared NPD Group. People are getting more comfortable with the flexibility to work from anywhere. They are realizing they could live in areas with lower cost of living or that are closer to family. Nearly 20% of people in the country are working from home full time as of December, NPD said. In addition, 20% more consumers are planning to move this year co

Jan 16, 2021
1 min

Americans Are Feeling Better Than You Think this Winter

Fast Company | January 16, 2021 According to an exclusive new Fast Company-Harris poll, 75% say they’re feeling about the same or better in 2021 compared to how they felt previously during this time of year. And people who normally contend with seasonal depression are twice as likely to say they’re feeling better this year versus previous years. Experts say after all of 2020's challenges, it could be reminding people to appreciate what they have in life. “When you can’t see f

Jan 12, 2021
1 min

Exploring How the Pandemic is Pushing us to Cope with the Uncertainty of our Future

National Retail Federation | January 12, 2021 Andrea Bell, WGSN director of insight, presented “Consumer Behavior: Making Sense of the Aftermath of Uncertainty” as part of NRF 2021: Retail's Big Show – Chapter 1. Discussion of time perception and numbness and what it means for consumers. Time perception is the idea that pandemic-induced uncertainty has altered our grasp of time, changing memories and giving rise to a renewed focus on an idealized past. In 2020, “days seemed t

Dec 14, 2020
2 min

What's Selling in 2020's Holiday Season

Retail Dive | December 14, 2020 The coronavirus pandemic has altered nearly every aspect of consumers' lives. How consumers spend their money during the pandemic and into the holiday has taken a shift from experiences to comfort. Looking at the overall holiday season, what consumers actually bought doesn't look a whole lot different than what sold well at the start of the pandemic. "Reason being the consumer is now living in what we call a 'here and now' lifestyle," NPD Group

Nov 23, 2020
1 min

Through the Retail Lens: Holiday 2020 and the Shopper Mindset

National Retail Federation | November 23, 2020 Erica Carranza spoke with NRF about consumer mindset and holiday shopping in this unpredictable year. Erica Carranza is vice president of consumer psychology at market research firm Chadwick Martin Baileys. Here are some key takeaways: Holiday shopping traditions that often involve crowds are sure to change this year and many holiday gatherings will get cancelled, negating the need to buy presents for hosts or gift swaps. People

Oct 20, 2020
1 min

How Bike Shops Kept up with America's 121% Spike in Demand

Business Insider | October 20, 2020 When the coronavirus shut down public transportation and gyms, Americans returned to a trusted classic: the bicycle. In March, leisure-bike sales increased by 121% in the US. By April, bike shops across the country were cleared out of inventory. Mehdi Farsi, the founder of State Bicycle in Tempe, Arizona. Usually, sells 30 to 40 bikes a day. But now, he's more than tripled his daily orders, to 150. In January and February, right around the

Sep 23, 2020
1 min

Walmart Announces Plans to Meet the Changing Needs of Customers this Holiday Shopping Season

Walmart Corporate News | September 23, 2020 Walmart addresses three key shopping trends expected for this unique holiday season to meet the evolving needs of its customers. Seasonal Hiring to Meet Increased Online Shopping Walmart will hire more than 20,000 seasonal associates in its eCommerce fulfillment centers across the country. Seasonal employment will begin immediately upon hiring with shifts scheduled as quickly as 48 hours from applying, and it will continue through J

Sep 15, 2020
1 min

From Pandemic Necessity to Human Billboard—How Face Masks Evolved into a Must-have Accessory

Fast Company | September 15, 2020 Face masks have been a part of daily life for months—and will continue to be—face masks are starting to morph from a personal necessity to a form of personal expression. People are giving some serious pizzazz to their PPE, and it has a surprising historical parallel. The T-shirt. T-shirts were originally solely utilitarian. They evolved from long johns in the late 1800s and were considered underwear. It wasn’t until the 1950s that T-shirts s

Sep 8, 2020
2 min

The New Era of Shopping

Forbes | September 8, 2020 The consumer landscape changed more than how we shop and what we buy. These new patterns will live beyond the pandemic, altering the retail category permanently. The Retail Pivot - Staying at home. Fashion: The ubiquitous “Zoom Shirt” and a pair of joggers is all you need for work Grocery: 3 meals a day at home means your grocery list has changed Home furnishings: Those lucky enough to work from home need office furniture, school space and supplies

Sep 2, 2020
2 min

COVID-19 Has Impacted Consumers’ Attitudes Toward Sustainability

WWD | September 2, 2020 Sustainability has gained more traction among shoppers, according to Coresight Research — and the much-needed change in consumers’ sentiments took place during the coronavirus pandemic. In the firm’s weekly U.S. consumer survey, some 29 percent of respondents said the pandemic has prioritized sustainability for shoppers, citing reasons such as shifting priorities and lockdown, “indicating the potential for rapid change.” Comparatively, some 16 percent

Aug 27, 2020
1 min

What Does Holiday 2020 Have in Store?

Nation Retail Federation | August 27, 2020 Will the dip in the economy cause wallet tightening and subsequently, smaller holiday festivities? Or, as Brian Cornell of Target suggested, will factors such as canceled vacations and fewer restaurant excursions mean more money for gifts this year? In 2019, holiday sales were up 4.1 percent with consumers planning to spend a total of $1,048 on average for items such as decorations, candy and gifts as well as other purchases for them

Aug 26, 2020
1 min

The Impact of Coronavirus (COVID-19) on Consumer Behavior

Numerator Intelligence | August 26, 2020 Across the country, states and cities have seen a decline in COVID-19 cases making possible continued reopening procedures. As a result, we’ve seen a decrease in COVID-19’s impact on shopping behavior and the level of concern consumers have regarding the virus. However, until the country is able to limit the spread of the virus, we will continue to see elevated levels of consumer impact and cyclical patterns of behavior. Experiencing

Jun 24, 2020
1 min

Back to School? Maybe

Retail Dive | June 24, 2020 Many areas are now opening back up, with retail stores and restaurants finding ways to cater to customers even as social distancing remains a priority. But the pandemic isn't over leaving students, and their parents and teachers, unsure of what school will look like in the fall. Retailers that usually benefit from the back-to-school season are already grappling with this uncertainty about the return. Last week The Children's Place CEO Jane Elfers w

Jun 8, 2020
1 min

Through the Retail Lens: Global Opportunities and Obstacles

National Retail Federation | June 8, 2020 Neil Saunders is managing director and retail analyst for GlobalData, a market data and analytics firm. Saunders brings a global perspective to the impact of COVID-19 on retail. No country has been immune from the impacts of the pandemic and retailers across the globe have been badly affected. Indeed, across 2020 Saunders forecasts that spending in the 50 largest retail markets will be around $528 billion lower than it was in 2019. Li

May 28, 2020
1 min

Ways Consumers Will Celebrate Dads Despite the Coronavirus

National Retail Federation | May 28, 2020 While fewer consumers expect to take their dads out for Father’s Day, they’re trying to make it up in other ways — whether it’s splurging a little more or surprising dad with something out of the ordinary. "A lot of the everyday activities that consumers may have taken for granted like a family cookout or simply being able to give their dads a hug were put on pause with COVID-19," Prosper Insights Executive Vice President of Strategy

May 27, 2020
1 min

COVID-19 Boosts the Prospect of Contactless Commerce

National Retail Federation | May 27, 2020 As the growing desire to minimize human contact leads to an increase in touchless fulfillment models, consumers’ mobile devices have become the primary portal for ordering, payments and updates. The “hygiene-centric value proposition” has led to a surge in contactless payments and retailers encouraging mobile payments, adoption of curbside pickup options with encouragement to pay before hand. Some retailers including, Best Buy, Office

May 26, 2020
1 min

Retailers Help Consumers Celebrate Life's Milestones - Virtually

National Retail Federation| May 26, 2020 Commencements-to-go and virtual weddings are a reality right now. Spring calendars traditionally are filled with celebrations, however many in-person celebrations have been postponed or canceled to slow the spread of COVID-19. A number of retailers have developed innovative ways to help their customers carry on with these celebrations, virtually. In early May, restaurant chain Jack in the Box hosted a virtual, taco-themed, live-streame