Dick's Builds Out Brand Ambassador Roster for Private Labels
Retail Dive | April 30, 2021 In the past several months, Dick's Sporting Goods has launched VRST, tested and expanded clearance-based store formats, teased a new outdoor concept "Public Lands", secured brand ambassadors for multiple private labels, and debuted an experiential store, "House of Sport". While performing strong, a reported record 9.9% comps increase for 2020 and also doubled digital sales. VRST is the retailer's most recently launched private label. Focusing sole