Forbes | November 21, 2022 Digital studio ZERO10 is launching an AR fashion platform it’s dubbing ‘the-first-of-its-kind.’ This digital fashion hub will enable designers, brands, and users to not only wear, but also create virtual clothes for augmented reality. Although the consumer part goes live today November 21, it’s the addition of the creator arm, launching on the platform early next year where the proposition differs from competitors like DressX. ZERO10 AR Studio will

Retail Dive | August 17, 2020 Hoka One One, the maker of athletic apparel owned by Deckers Brands, is offering a mobile shopping experience on photo-messaging app Snapchat. The experience includes an augmented reality (AR) pop-up store and virtual try-on of running shoes, according to an announcement parent company Snap shared with sister publication Mobile Marketer. The shopping experience is available to select Snapchat users in a World Lens, a feature that shows AR imagery

Retail Dive | May 13, 2020 A Coresight Research report emailed to Retail Dive estimated that the reality technology market, which includes augmented reality and virtual reality, is forecast to reach $18.8 billion in 2020, citing pre-COVID-19 projections from Statista. Citing data from Statista, the Coresight report indicated that the retail sector could see an increase in augmented reality (AR) and virtual reality (VR) technology spending. In 2020, consumer spending on real