Your Fave Products, Designed For Zero Waste — Say Hello to Target Zero

Updated: Mar 17


Target | March 9, 2022


Target has created Target Zero. It’s a curated collection of new and existing products from brands you love (like Burt’s Bees, PLUS, Pacifica and soon, guest faves such as Grove Co. and Everspring) designed to reduce waste and make it easier to shop sustainably. Now in stores across the country and on Target.com, the collection features hundreds of products with packaging designed to be refillable, reusable or compostable, or made from recycled content or materials like aluminum, steel or glass that reduce the use of plastic.


And Target's not stopping there: They already have plans to add even more of your favorite items in the future. It’s just one way they're driving progress toward their Target Forward goals, including their aim to be the market leader for creating and curating inclusive, sustainable brands and experiences by 2030 and to have 100% of their owned brand plastic packaging be recyclable, compostable or reusable by 2025.


While navigating unique challenges (like sourcing enough post-consumer recycled content for packaging on products sold on shelves across the country), the team worked alongside partners to problem-solve and use their size, scale and resources to curate a one-of-a-kind assortment including new and existing products that drive progress on thier journey to reduce waste.


Innovating to reduce waste? It’s just one ambition of Target's Forward goals. And Target Zero is an important step, alongside initiatives like Target Clean and their expansion of diverse brands, as they aim to be the market leader for creating and curating inclusive, sustainable brands and experiences.


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