Yankee Candle Opens Pop-up Shops for the Holidays
Retail Dive | November 17, 2022
In a limited-time experience, Yankee Candle on Tuesday announced that it is opening six pop-up shops across the U.S. for the holiday season. The temporary shops will be open into the New Year.
The company is offering exclusive promotions to those visiting pop-up locations including deals on the retailer’s Candle Day on Dec. 2 and personalized candle options at select stores.
Shoppers will find everyday fragrances, holiday favorites and the company’s new Snow Globe Wonderland Collection.
“We know for many of our consumers, lighting that first festive candle signals the start of the holiday season,” Lisa McCarthy, president of Home Fragrance at Newell Brands, said in a statement. “We’re excited to bring a unique hands-on shopping experience to new markets, allowing consumers to experience and try new fragrances in-person.”
Yankee Candle is a subsidiary of Newell Brands and is sold through mass and specialty retailers, online and in its namesake stores. Newell also owns Rubbermaid, Paper Mate and Sharpie, among other brands.