Why Kroger Is Partnering With Bed Bath & Beyond To Expand Home And Baby Offerings


Forbes | November 8, 2021


Retailers are building out strategic collaborations to develop offerings in new spaces. Next up... Kroger. America’s largest grocery retailer announces a strategic collaboration with Bed Bath & Beyond to offer Kroger customers an extensive selection of home and baby goods carried by Bed Bath & Beyond. The assortment will be offered through Kroger.com as well as in a small-scale store pilot at select Kroger stores beginning in 2022.


“Koger is a leader in fresh food and innovation,” said Rodney McMullen, Kroger’s chairman and CEO. “Every day we look for new and differentiated ways and experiences to meet our customers’ evolving needs. As an illustration, Bed Bath & Beyond has a compelling portfolio of products that complement the items our customers already love to shop."


The multi-category omnichannel collaboration will include popular items from bedding and storage to baby furniture and gear - from both the Bed Bath & Beyond and buybuy Baby assortment - and also include Kroger’s own brand as well as national brands.


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