Whole Foods Opens First Store With Amazon's 'Just Walk Out' Technology
Insider | February 23, 2022
Whole Foods Market announced the opening of its first-ever store touting Amazon's Just Walk Out technology in Washington D.C. on Wednesday. The technology from Whole Foods allows shoppers to skip waiting in line for the cash register altogether, although there will also be a self-checkout option for customers as well.
The "Just Walk Out" service requires shoppers to scan in with an in-store code at the store's entry gate. Customers are expected to bag their own groceries as they shop. In-store sensors track these selections and the total cost of the basket. Then shoppers scan out of the store and receive an emailed receipt. Shoppers who wish to opt out of the service can access the store through a gate labeled "pay at register," which allows them to pay via self-checkout.
Amazon has attempted to meld its own technology with the grocery industry for years. Amazon acquired Whole Foods for $13.7 billion back in 2017. In 2020, the company kicked off brick-and-mortar Fresh stores, which also relied on "Just Walk Out" technology. In 2021, Insider reviewed internal documents revealing that the online giant predicted expenses around "Just Walk Out" to drop 75% between 2020 and 2023. Currently, Amazon also runs "Just Walk Out" technology at select Hudson stores, Resorts World Las Vegas, and the TD Garden area in Boston.