What We Value Most Shouldn’t Cost More — Target's Latest Marketing Campaign
Target Corporate News | May 26, 2021
From community support to affordable healthy choices, it’s always possible to take home more of what you value at Target. Target's latest marketing campaign is ideated on the idea of showing up for guests when and how they need it.
Chief Marketing and Digital Officer Cara Sylvester shares more -
"This new campaign represents an important opportunity for us to highlight all the reasons for guests to choose Target. Our goal is to amplify the good that’s within reach for all of us every day, and spark more possibility in our guests' lives in the way that only Target can. I love that the campaign’s tagline, 'What we value most shouldn’t cost more,' is a fresh representation of our longstanding brand promise, 'Expect More. Pay Less.' This spring alone, we’ve delivered on this promise by stocking even more inclusive makeup brands, launching our most diverse designer collection to date at Target-only prices!"
The campaign will go out across video, social print and more as they roll out new, creative work going forward. Airing first during the season finale of 'This is Us' on May 25th, the campaign also features the song, 'Colors' from the Grammy-winning band Black Pumas.