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What the Holidays Could do to Department Stores
Retail Dive, December 9, 2019
Although half of the 189.6 million Black Friday shoppers visited a department store, according to the National Retail Federation, evidence shows they once again missed the mark. With department stores offering fewer deals and discounts, deal-seeking consumers are turning elsewhere. Target and Walmart, for instance, are increasingly winning due to their broader assortment and lower prices, while "apparel-driven retailers" like Kohl's, Macy's and Gap Inc. continue to under-perform.