What is ‘TikTok Made Me Buy it’?
National Retail Federation | June 24, 2020
People with more time to scroll online and looking for ways to quell their boredom are prime targets for TikTok downloads. The app had a better quarter during Q1 2020 than any app ever, with 315 million downloads. Users post recent purchases of products they’ve seen on the app, backed by popular “sounds” (music uploaded by other users) that showcase the items and how they work.
The most popular products are related to skin care and makeup, crafting and home improvement. Most highlighted purchases are relatively inexpensive, which could be due to most users being between the ages of 10 and 29 and lacking much disposable income, or people wanting to save money during the pandemic.
As TikTok continues increasing in popularity, app-inspired purchases are likely to continue. With summer coming into full swing and social distancing still in place in many states, purchases like inflatable canopy islands and tanning spray are already showing up in videos.