What a Year For Team Target! Can’t Wait To See What They’ll Do in 2022
Target | January 7, 2022
At Target, making a positive impact on people and the planet is at the heart of our purpose and culture. With the launch of Target Forward, Target doubled down on their promise of co-creating an equitable and regenerative future together with their guests, partners and communities. As Target's HQ team gradually moves toward a new hybrid work model, they reopened and revamped workspaces across their headquarters buildings in 2021 to give the team options that work for them.
During the year, Target also remained focused on creating a unique shopping experience, fueled by the services their guests love. Target more than doubled the number of Drive Up spots during the holiday season and made it easier than ever for guests to get a Target Run done safely and easily, no matter how they choose to shop. At the center of it all: the stores, including 32 new locations and reaching more than 800 remodeled locations. Target got creative to keep our stores well-stocked. They expanded their sortation center concept to new markets, helping stores fulfill even more orders.
Target continued to curate distinct products found only at Target. They joined hands with long-time partner LEGO for a first-of-its-kind collection. Target planted the seeds of a special partnership with plant enthusiast and interior stylist Hilton Carter. Target outfitted guests in the latest styles with The Designer Dress Collection and Fall Designer Collection. Plus, Target added amazing owned brands like Mondo Llama, Kindfull and Favorite Day. That assortment wouldn’t be the same without partners who also helped Target create an only-at-Target experience, including Ulta Beauty at Target, Apple at Target and Disney Store at Target.
In 2021, Target continued making strides in our work to champion diversity, equity and inclusion. That included hosting our first DE&I Forum, where they shared Target’s journey toward greater diversity, equity and inclusion with over 1,500 other peers and partners on a similar path. And they highlighted in our Workforce Diversity Report, Target made progress in their commitment to increase Black representation across the company by 20% by 2023.
Last year Target made major moves in our Racial Equity Action and Change (REACH) work, including their commitment to spend more than $2 billion with Black-owned businesses, working with partners to ensure equal access to voting and investing $100 million to support Black communities by 2025. Target also committed to spending 5% of their advertising budget with Black-owned media. Target has also made it easier for guests to identify and support women-owned brands on Target.com. Target rolled out their first product collection from Latino creators and businesses during Latino Heritage Month, and expanded their military appreciation discount during Veterans Day in support of our troops and their families. At the heart of it all... Target will embrace these moments together, bringing joy and care to their guests, community and each other every step along the way.