Walmart Welcomes Customers with a Streamlined Digital Shopping Experience
Walmart | October 27, 2022
As many of us start preparing to welcome friends and family members into our homes for the holidays, Walmart is taking the same actions to get our “house” ready for holiday shopping. Walmart is pulling out all the stops for their customers on Walmart.com, ensuring that they have fast, frictionless, engaging and personalized shopping experiences that save them time, save them money and make shopping on their site just as easy as shopping in one of the Walmart stores.
Walmart has been hard at work over the past year to enhance their site and add new features that improve and personalize the shopping experience on Walmart.com and on their app. Today, Walmart is excited to announce even more enhancements, just in time for the most wonderful time of the year.
During the hustle and bustle of the holiday season, they know that time is incredibly valuable, and they want to simplify the shopping process as much as possible, so their customers can spend their time where it really matters.
Walmart will hold your place: Their virtual queuing experience developed by Walmart's Global Tech and eCommerce Product teams will keep customers’ places in line for the highest demand items during Black Friday events while they continue shopping the site for other gifts or weekly essentials, making sure they know when they’re in line, their estimated wait time and how long they have to checkout to guarantee an item. Walmart will even hold their spot in multiple queues at once just in case they’re looking to purchase multiple different high demand items.
Skip the checkout: Just need to purchase a last-minute gift or do a quick repurchase of your favorite cereal? Customers can now choose to “buy now” on most items, allowing them to purchase items directly from item pages for even faster, easier shopping. Customers will now be able to see the most viewed and purchased items in their search results, helping them quickly locate popular items or discover new favorites. On item pages, they’ll even be able to see how many people are viewing the item now and how many people have the item in their carts – so they can be sure to purchase it before that dreaded out-of-stock.
So that customers can easily and quickly identify which items are on sale and what the discounted price is, they're marking savings throughout the site with a green price tag. And this is only the beginning! As Walmart begins to showcase the amazing deals their customer can find at Walmart this holiday season, they will maximize customer exposure to those deals throughout multiple touchpoints in the customer journey from the homepage all the way through the order confirmation page.
Every improvement to the site experience helps us create a faster, more engaging and more personalized experience for our customers, and we’re just getting started. The closest store to our customer is in their pocket, and they can trust us to make it easy for them to save time, save money, and, ultimately, live better this holiday season.