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Walmart ‘Spark Good’ Holiday Campaign Reminds Consumers That To Gift Is Almost As Good As To Receive


Forbes | November 21, 2022


Walmart announced the launch of a new giving campaign as part of its Spark Good initiative, supporting local organizations across the country with up to $5 million going to nonprofits this holiday season.


Between Nov. 25 and Dec. 25, the retailer is giving customers the opportunity to round up purchases, then donate the change to a favorite charity while shopping on Walmart.com and the Walmart app. Walmart will match customer contributions 1:1, up to $1 million ($2 million total including customer donations), so every dollar goes further. Spark Good Round Up, which launched this fall, allows customers to choose the approved nonprofit they’d like to donate to and set up easy recurring Round Ups on the Walmart app or online.


To incentivize customers and nonprofits to take part in the campaign, Walmart is awarding up to 3,000 nonprofits a $1,000 grant when they receive 20 or more Spark Good Round Up donations, for a total contribution of up to $3 million.


Participating is easy. After a customer checks out while shopping online or in the app, they will be prompted to search for a favorite charity for their round up donations. Customers can also go to Walmart.com/SparkGood and search for the charity of their choice to receive their Round Up contributions.


The Spark Good Round Up campaign has a number of nonprofits – big and small – for customers to choose. But if a customer can’t find the local cause they want to support, they can send a referral link directly to the 501(c)(3) of their choice. Spark Good, Walmart’s newest giving initiative, brings the retailer’s nonprofit tools together under one umbrella. From local grant opportunities to registries for their most-needed items, Spark Good gives nonprofits one convenient place to work with Walmart in making a difference in local communities.


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