Walmart's Plans to Acquire Zeekit to Enhance Social Shopping Through the Virtual Fitting Room
Walmart News | May 13, 2021
Walmart has been expanding the apparel assortment to include quality, on-trend and accessible fashion. But, in an increasingly online-driven category, customers not only want variety in styles, but also an inspiring and personalized digital experience that makes shopping for apparel easy, fun and social.
Walmart announces plans to acquire Zeekit, a female-founded, Israeli-based company that combines fashion and technology through its dynamic virtual fitting room platform to create a significantly enhanced customer and social experience.
Virtual try-on solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help Walmart deliver an inclusive, immersive and personalized experience for its diverse customer base.
When the experience is live on Walmart.com, customers will upload their picture or choose from a series of models that best represent their height, shape and skin tone to instantly see themselves in any item of clothing. They can even share their virtual outfits with friends for a second opinion. This brings an inclusive and social experience to digital shopping.